What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Product Marketing Manager position?

The suggested salary for this position is $168,100-$205,450*

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

Product Marketing Manager job at Applovin

AppLovin’s leading marketing software platform provides app developers with a powerful, integrated set of solutions to solve their mission-critical functions like user acquisition, monetization and measurement. AppLovin is headquartered in Palo Alto, California with several offices globally.

AppLovin was named one of the Hottest Adtech Companies of 2021 by Business Insider, as well as a Certified Great Place to Work in 2021 and 2022. The San Francisco Business Times and Silicon Valley Business Journal awarded AppLovin one of the Bay Area’s Best Places to Work in 2019, 2020, and 2021. Our team members are regularly recognized for their work and leadership, including recent award wins in Business Insider’s Rising Stars of Adtech 2022, Glassdoor’s Top CEOs 2019, and the 2021 Women in Content Marketing Awards.

AppLovin’s Marketing Team is a talented group of storytellers and problem solvers responsible for a range of products and brands in our portfolio. We are looking for a passionate Product Marketing Manager to play an integral role in organizing product launches and owning go-to-market strategies as the team’s product evangelist.

In this role, you’ll bind our product strategy to the marketing tactics we need to drive success in demand generation, sales, and customer engagement. In addition to working closely with the marketing team to develop thought leadership content, you’ll regularly collaborate with product managers, business development managers, partners, and more; it’s a balancing act that requires strong diplomatic skills and the ability to juggle several tasks at once.

You'll get to know our competitors, buyers, and industry like the back of your hand, and you’ll use that knowledge to drive the development of positioning and messaging that resonates and empowers our teams to succeed. Attention to detail and an eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates with both prospective and existing users, and clearly articulates how we solve our buyers’ problems.

What you’ll be doing:

Plan the launches of net-new products and features, and manage the cross-functional implementation of the plan
Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our buyers
Partner with Demand Generation, Regional Marketing, Content Marketing, and Business Development teams to train them on the problems we solve for our partners; act as the primary thought leader for the initiatives you support and create internal content to educate team members on product nuances, benefits, and value
Understand the competitive landscape—be an expert on our competition and how they are positioned. Use this knowledge to update competitive resources and position our products and brand
Champion client testimonials and customer success stories, identifying new opportunities to showcase client success and leverage these stories to create client impact
Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and content to support the retention of existing customers and the acquisition of new customers
Manage the deployment of the product newsletter in coordination with the product team

Your background and who you are:

5-8 years of marketing experience and at least 2+ year of product marketing experience
BA/BS degree in marketing/business/communications or equivalent industry experience
Excellent written and verbal communication skills
Experience in leveraging multiple marketing channels and content types (e.g., Email Marketing, Demand Generation, Social Media) to drive engagement and adoption
Never-ending curiosity and a drive to improve process, knowledge, and delivery
Strong in the product marketing “combo”: excellent analytical skills plus an eye for the design with the ability to creatively and effectively storytell in presentations and other content formats
Demonstrated ability to succeed in a fast-paced, collaborative environment
Strong work ethic, positive attitude, and ability to multitask
Excitement to be a part of a global team and the flexibility to work with peers across different time zones
A plus: experience working in the mobile marketing/ad tech industry

Perks:

Competitive Salary
Autonomy to make decisions and have an impact on the ad-tech industry, working for a forward-thinking leader in the space
Free medical, dental, and vision insurance, and access to mental wellness programs
Monthly stipend for gym membership, home office expenses
Fun company parties, travel, and events
401(k) plan with 4% employer matching on the total salary
Flexible vacation policy

AppLovin is an equal opportunity employer and considers qualified applicants without regard to race, gender, sexual orientation, gender identity or expression, genetic information, national origin, age, disability, medical condition, religion, marital status or veteran status, or any other basis protected by law.

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Product Marketing Manager

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