Product Marketing Manager

ABOUT THE ROLE

The Apollo.io Product Marketing team is responsible for bringing to life the value, differentiation and proof points of our offering. Each product marketing manager is responsible for being a market expert, cultivating our audience messaging and being a champion of our prospects’ needs to help shape our marketing campaigns, sales strategy, customer journey, and product roadmap. PMMs at Apollo own a specific set of features or products and are charged with supporting adoption and acquisition targets, as well as product launch objectives.

In this role you will need to be an entrepreneurial self-starter and someone who has strong interpersonal skills with a proven track record creating strong partnerships across sales, marketing and product. If you’re looking to be an instrumental part of Apollo’s growth story, read on!

WHAT YOU’LL DO

• You are responsible for being a product and use case expert; you know Apollo inside and out and can help buyers, users, and internal stakeholders understand the value our solutions create at a tactical level across all types of content and campaign activity
• Develop and inform content and plays (both in and out of the product, and human-led) to activate users across products you own, working closely with sales, customer success, content, demand generation, and community to achieve shared goals
• Research and document best practice for jobs to be done, including templates, real-world examples, and winning techniques. Help customers know exactly how to get the most out of your products and partner closely with product and content to turn those insights into effective content, lifecycle, and product experiences
• Partner with Marketing, Research, and Product to develop positioning, messaging and GTM plans and launch new products to the market; ensure GTM teams are launch ready
• Support beta recruitment and learning programs as new products are rolled out
• Boost product awareness and acquisition with proactive positioning materials and collateral, including slides, one-pagers, product web pages
• Partner with research, analytics teams, and PMM to understand key facets of GTM for your products, including adoption patterns, success metrics, pricing recommendations, and value positioning
• Enable sales and other go-to-market teams with enablement on your products, new offerings, and roadmap; support on key deals with materials and in live meetings

ABOUT YOU

• You have a minimum of 5 total years of relevant experience (technology marketing, sales, or consulting) and 2+ years of direct product marketing experience in a SaaS/PLG business
• The ideal candidate has been hands on with revenue technologies (including CRM) and/or been in a selling role; you have lived experience with Apollo’s key personas; bonus points if you’ve used Apollo or a competitor
• You can drive, test, and manage content and programs across a customer journey and have a track record of efforts that have influenced activation, expansion, or acquisition metrics
• You’ve managed product launches and have results to speak to; you’ve fully prepared teams for launch motions
• You’ve worked closely with product, sales, research, and marketing counterparts and can drive process across cross-functional teams
• You have strong project management skills and operate with ownership and transparency
• You thrive in high-growth startup environments; you’re collaborative, adaptable, and resourceful
• You are a strong communicator with excellent written, visual, and verbal communication skills
• You are a strong enablement partner; if they could, your GTM partners would clone you