Product Marketing Manager, Afterpay

THE ROLE:

This role offers the opportunity to shape the future of Afterpay in ANZ, as you help drive the evolution of the product and launch new products that enhance the customer experience.

You will help lead the development and implementation of product marketing strategies for Afterpay's evolving product offerings. This is a critical role that sits at the intersection of the product and the ANZ consumer, requiring you to build and communicate the value proposition to drive adoption and create a competitive moat between Afterpay and competitors.

You will be responsible for collaborating with product management and as a key business partner, you will make recommendations based on insights on the ANZ consumer, market trends, and competitor landscape. Based on your knowledge of the ANZ business, you will prioritize opportunities and risks, support the development of business cases and feed into the construct of proposed product enhancements.

The largest part of your role is to lead the marketing go-to-market for all consumer product projects, ensuring seamless coordination across various teams. This requires exceptional stakeholder management skills and the ability to manage and implement feedback accordingly. 

WHAT YOU WILL DO:

Build the consumer marketing strategy for new and evolving products. This will include d developing the GTM strategy, developing overarching value propositions, developing and testing positioning and messaging, and clearly differentiating products and features from competitors.  Develop a regional marketing strategy for new products and enhancements, which will include:

• Product positioning, including USPs against local competitors;
• Define consumer articulation of how the Afterpay product ecosystem (or beyond);
• Develop a detailed launch plan which will include: objectives, insights, benefits, target audience, opportunity sizing and messaging.
• Gain endorsement and feedback on the above from Global product leads, marketing leads and relevant local stakeholders.

• Review the detailed Product Requirements specifications documentation and ensure the product that's being developed is suited and tailored for the ANZ customer.
• Collaborate with product managers to deeply understand product changes, how they impact customers, and mitigate risks when launching
• Collaborate with Merchants Product Marketing teams and other relevant internal parties to ensure the product fits in the overarching ANZ merchant <> consumer flywheel ecosystem. 

Lead the marketing go-to-market for all consumer projects to ensure new/evolving products are launched seamlessly and operational teams are set up to drive product success moving forward ongoing.

• Lead the go-to-market across markets which may include: CRM, trade, shop, Partner marketing, PR, social, brand, creative, research, compliance/legal, and care. 
• Develop a detailed GTM project plan including: Timelines, resourcing/budget, comms plan, detailed messaging framework, change management and internal comms. 
• Lead the creation of all customer-facing comms in collaboration with creative resources, channel leads and product managers.
• Review the E2E product customer experience and provide detailed reviews to product teams.
• Work closely with research teams to ensure deep customer understanding, that customer needs are being met and that there is a continuous feedback loop on the product.

Develop post-implementation plans to drive adoption, measure results against the plan and ensure the product has an ongoing owner within the broader marketing team.

• Work with analytics teams to report results - this may be done by product but may also require the collaboration of marketing analytics. 
• Work with the broader marketing team to define how the product feature will fit into the KPIs and workflows of the existing teams
• Ensure the product constantly grows in the market; and that the product is constantly moving from awareness to adoption in new market segments.

Be a leader in the ANZ team, this includes direct leadership, marketers within projects, cross-functional stakeholders and senior executives locally and globally.

• Collaborating with cross-functional teams, including product management, sales, and customer support, to ensure seamless coordination and execution of marketing strategies and go-to-market plans.
• Developing and maintaining strong relationships with external partners, including agencies, vendors, and industry experts, to stay up-to-date on the latest trends and best practices in product marketing.

SKILLS YOU WILL BRING

• Demonstrated experience in developing and executing successful marketing strategies and go-to-market plans, preferably in the consumer product space.
• Strong understanding of ANZ consumer behaviours, market trends, and competitive landscape.
• Proven track record of managing cross-functional teams and fostering collaboration across departments.
• Excellent communication skills and ability to clearly articulate complex ideas and concepts to both technical and non-technical audiences.
• Strong analytical and data-driven decision-making skills, with the ability to interpret and use data to inform marketing strategies and product development decisions.
• Ability to think strategically and creatively, and to identify and capitalize on emerging opportunities.
• Strong project management skills, with the ability to manage multiple projects simultaneously and prioritize effectively.
• General knowledge of legal, compliance, and regulatory requirements related to consumer products in the ANZ region (this can be learned on the job)

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.