This role offers the opportunity to shape the future of Afterpay in ANZ, as you help drive the evolution of the product and launch new products that enhance the customer experience.
You will help lead the development and implementation of product marketing strategies for Afterpay's evolving product offerings. This is a critical role that sits at the intersection of the product and the ANZ consumer, requiring you to build and communicate the value proposition to drive adoption and create a competitive moat between Afterpay and competitors.
You will be responsible for collaborating with product management and as a key business partner, you will make recommendations based on insights on the ANZ consumer, market trends, and competitor landscape. Based on your knowledge of the ANZ business, you will prioritize opportunities and risks, support the development of business cases and feed into the construct of proposed product enhancements.
The largest part of your role is to lead the marketing go-to-market for all consumer product projects, ensuring seamless coordination across various teams. This requires exceptional stakeholder management skills and the ability to manage and implement feedback accordingly.
WHAT YOU WILL DO:
Build the consumer marketing strategy for new and evolving products. This will include d developing the GTM strategy, developing overarching value propositions, developing and testing positioning and messaging, and clearly differentiating products and features from competitors. Develop a regional marketing strategy for new products and enhancements, which will include:
Lead the marketing go-to-market for all consumer projects to ensure new/evolving products are launched seamlessly and operational teams are set up to drive product success moving forward ongoing.
Develop post-implementation plans to drive adoption, measure results against the plan and ensure the product has an ongoing owner within the broader marketing team.
Be a leader in the ANZ team, this includes direct leadership, marketers within projects, cross-functional stakeholders and senior executives locally and globally.
SKILLS YOU WILL BRING
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.
We want you to be well and thrive. Our global benefits package includes:
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.
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