Product Marketing Lead, Strategic Initiatives

Eventbrite has built a world-class events marketplace, enabling entrepreneurs worldwide to grow their businesses with live events while helping event-goers discover unique, local things to do. We are looking for an experienced and highly strategic Product Marketing Lead for Strategic Initiatives. In this role, you will drive the product marketing strategy for Eventbrite’s initiatives related to entering new markets and adjacencies. You’ll do this by uncovering data-driven insights to define the minimum requirements for market entry and competitive positioning, support the evaluation of new opportunities, and create and execute go-to-market plans to launch new offerings.

Our Product Marketing team’s mission at Eventbrite is to champion the needs of event creators and event-goers to bring irresistible product experiences to market, ensuring customers understand how Eventbrite’s products and features can enable their success. We work cross-functionally to action customer and market insights by influencing product and monetization strategy and developing positioning, messaging, and go-to-market plans for Eventbrite’s suite of products and services. 

As Product Marketing Lead for Strategic Initiatives, you will drive game-changing strategies to unlock new opportunity areas, driving initial market penetration and growing revenue. You will act as the bridge between Product Management and Marketing to coordinate successful product launches and market entry strategies by articulating market requirements, defining and measuring success, executing go-to-market plans, and crafting messaging that clearly communicates the value of Eventbrite’s offering. In partnership with research, analytics, and customer-facing teams, you will develop a deep understanding of our audience segments and their needs to recommend growth strategies and champion the customer throughout the organization.

This role will require you to bring a combination of strategic thinking, analytical rigor, strong communications, and operational excellence. The right candidate will thrive in an entrepreneurial environment and be motivated to hit and exceed our targets. Your mission (and ours) is unique and powerful: bringing the world together through live experiences.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Eventbrite, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $140,200 to $224,320. You may also be eligible to participate in Eventbrite’s incentive program(s) (such as equity, annual incentive bonus and commission plans), subject to the applicable rules and restrictions.