Ripple logo
Ripple

Product Marketing Lead, Stablecoin

Full-timeProduct Marketing Manager$135,250 - $197,250*
Remote US
Paid time off
Tuition reimbursement
On-site amenities
Parental leave
Learning and development budget
When applying, please mention you found this role on WeLoveProduct - it helps Ripple track where great candidates come from 🙌

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. 

If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.

THE WORK:

We’re looking for an experienced Product Marketer with a background in the blockchain, cryptocurrency, and decentralized finance (DeFi) industry to join our team.

In this role, you will have the chance to help shape and drive our product and go-to-market (GTM) strategies, with a specific focus on Ripple USD (RLUSD) and other possible Ripple stablecoins. RLUSD is our USD denominated stablecoin created with trust, access, and compliance at its core.

The ideal candidate will have a deep understanding of the crypto industry landscape, and strong experience leading product marketing for DeFi or crypto products in a constantly evolving environment.

WHAT YOU’LL DO:

  • Be the subject matter expert in our prospective markets, customer / partner segments, and the competitive landscape, forming data driven viewpoints on growth strategies and tactics. This will involve work across multiple blockchains, including the XRP Ledger and Ethereum.
  • Develop segment-specific go-to-market strategies for Ripple’s stablecoins – including defining and sizing target markets, influencing product strategy through deep market insights, developing a solid GTM foundation including clear value proposition and messaging.
  • Working cross-functionally to own the strategy, coordination, and execution of new product features and partner launches.
  • Partner with our business development team to drive engagement and joint go to market opportunities with key infrastructure and utility ecosystem partners.
  • Partner with marketing, communications, and creative teams to bring the RLUSD story to life, activating the go to market strategy towards the right audience.
  • Partner with the Sales Enablement team to deliver high-quality, just-in-time enablement material or sessions to set our field team up for success.

WHAT YOU'LL BRING: 

  • 8+ years in Product Marketing, or in an equivalent role where you developed GTM strategy and drove execution of such strategy.
  • Experience working in blockchain, crypto/web3, or institutional DeFi. Direct experience / expertise in stablecoins preferred.
  • Outstanding structured thinking and creative problem solving skills.
  • Proven track record to work independently, prioritize proactively, communicate effectively and deliver value iteratively to day-to-day responsibilities.
  • Excel at developing differentiated positioning and simplifying sophisticated concepts into impactful messaging targeting a diverse audience.
  • Strong relationship building capabilities and the ability to work cross-functionally
For positions that will be based in NY, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions. 
NY Annual Base Salary Range
$168,000$210,000 USD

WHO WE ARE:

Do Your Best Work

  • The opportunity to build in a fast-paced start-up environment with experienced industry leaders
  • A learning environment where you can dive deep into the latest technologies and make an impact.  A professional development budget to support other modes of learning.
  • Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
  • In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in. 
  • Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
  • We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!

Take Control of Your Finances

  • Competitive salary, bonuses, and equity
  • Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
  • Employee giving match
  • Mobile phone stipend

Take Care of Yourself

  • R&R days so you can rest and recharge
  • Generous wellness reimbursement and weekly onsite & virtual programming
  • Generous vacation policy - work with your manager to take time off when you need it
  • Industry-leading parental leave policies. Family planning benefits.
  • Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events

Benefits listed above are for full-time employees. 


Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Product Marketing Lead, Stablecoin position?
    The suggested salary for this position is $135,250 - $197,250*
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Ripple
Ripple is a real-time gross settlement system, currency exchange and remittance network created by Ripple Labs Inc.,
Website
Industry
Blockchain, Cryptocurrency
Founded
2012
Size
251-1000 employees

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