Product Marketing Lead - SMB

#TeamNextdoor

Nextdoor is where you connect to the neighborhoods that matter to you so you can belong. Our purpose is to cultivate a kinder world where everyone has a neighborhood they can rely on.

Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Today, neighbors rely on Nextdoor in more than 275,000 neighborhoods across 11 countries.

Meet your Future Neighbors

At Nextdoor, we believe in the transformative power of community. As the Marketing team, we are responsible for communicating our brand in a way that demonstrates its value and is clear and differentiated, and inspires our neighbors and customers about what’s possible. We feel responsibility for the neighbor and customer experience and partner across the company to continuously drive improvement. We are a lean but powerful team, each of us with a diverse opinion and perspective because that’s what we seek out and respect in others. Nextdoor is on a mission to take online connections and turn them into real-life connections. As a member of the marketing team, you can help drive that reality. 

The Impact You’ll Make 

As the Product Marketing, Business Experiences Lead you will lead a critical part of Nextdoor for business efforts and own Business and Public Agency Pages and Posts, their online presence and communication in neighborhoods. As Nextdoor grows you'll get to define, influence, and shape product strategy and plans, drive the health and growth of the business and develop and execute marketing plans. You'll help deliver new experiences to millions of customers worldwide over this next year, working through the customer journey, product experience, and GTM plans.

You should be thoughtful, resourceful, strategic, and also willing to roll up your sleeves.  We strive to give every employee and candidate a genuine, transparent, and neighborly experience.  

You will be an important hub of our marketing to SMBs. You should be excited to bring your experience and expertise every day to:  

• Act as the product expert internally and externally for SMB partners
• Partner with Product to help drive customer insights into the product roadmap
• Perform regular voice-of-customer research, including Net-Promoter-Score surveys, customer interviews, and champion their voice to influence feature and roadmap prioritization
• Ensure our Nextdoor’s products are understood, valued, and differentiated in the marketplace
• Build compelling positioning and messaging to support marketing campaigns that generate demand, grow customer love, and differentiate the solution in the market
• Work with cross-functional partners to manage expectations and develop a cohesive and scalable GTM 
• Partner with cross functional teams on growth efforts
• Support strategic business planning for organic engagement and revenue growth

What You’ll Bring to The Team

This is a highly visible role that will require expertise in several areas: 1) collaborating and developing strong relationships with cross-functional partners across the company;2) excellent written and verbal communication skills; and 3) customer empathy and passion for problem-solving.

• Minimum of 10 years working experience and 3 years experience in a product marketing capacity  
• Experience marketing products to SMBs 
• Successful track-record of cross-functional collaboration with teams, contributors, and stakeholders across multiple seniority levels 
• Proven track record in planning and orchestrating strategic and complex business activities 
• Experienced storyteller with strong messaging and content development skills 
• Ability to excel in an ambiguous environment and reprioritize to align with business objectives 
• Strong analytical and communication skills with the ability to influence 
• Strong attention to detail and ability to execute efficiently and effectively 
• Bachelor’s degree required

Bonus Points

• Experience in advertising solutions
• Experience marketing a self-serve platform or Saas products

At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the neighbors we seek to serve. We encourage everyone interested in our purpose to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.