Product Marketing Lead

Unlock your inner voice. The one that knows you can do it. The one to listen to more. Unlock that desire you’ve always had to achieve something bigger. Take the leap. Join a team of diverse individuals who thrive by conquering new frontiers and working in different ways. Learn, grow, and then learn some more in a hyper-growth environment. Develop your voice, your ideas, your ability to help others. People at Rokt aren't inspired by job titles, they are inspired by other people. Unleash all the possibilities. At Rokt, you’ll unlock your full potential.

About Rokt

Rokt is the global leader in ecommerce technology. We unlock revenue for companies by using AI and machine learning to present highly relevant offers to each shopper, personalizing the online shopping experience and maximizing the value of each transaction moment. Uber, Live Nation, AMC Theatres, PayPal, Hulu, Staples, Lands’ End, GoPuff, HelloFresh are among the more than 2,500 leading global businesses and advertisers relying on Rokt’s technology to increase engagement, revenue and customer acquisition. 

With our December 2022 secondary transaction, Rokt’s valuation increased to $2.4 billion. We are expanding rapidly and operating in 15 countries across North America, Europe and Asia-Pacific with the largest office in NYC and a major R&D hub in Sydney. With consistent hyper growth ahead of the market and a vibrant company culture, Rokt has been listed in ‘Great Places to Work’ in the US and Australia. 

About Rokt’stars

As a mission-driven, hyper-growth community of curious explorers, our ambition is to unlock the full potential in ecommerce and beyond. Our bias for action means we are not afraid to quickly venture into uncharted territories, take risks or challenge the status quo; in doing so we either win or learn. We work together as one aligned team never letting egos get in the way of brilliant ideas. We value diversity, transparency and smart humble people who enjoy building a disruptive business together. We pride ourselves on being a force for good as we make the world better. 

Requirements

About the role

Rokt is seeking a Product Marketing Lead to own the go-to-market for Rokt’s suite of products for ecommerce site owners and performance marketers. This role will serve as the liaison between the Marketing, Sales, and Product teams in order to deliver on the go-to-market strategy. Reporting to the VP, Product Marketing this role will communicate the unique value proposition of the Rokt products and design/implement enablement tools and programs that support sales in growing the Book of Business.

Responsibilities

• Ultimately, your job is to lead the product marketing and go-to-market strategy, focusing largely on three key areas: (1) defining a narrative around our core products, (2) enabling our go-to-market teams to add value, and (3) expanding into new offerings or new verticals. Simply put, you and your team will help us understand our customers and tell our story to them, reaching them in an authentic and compelling way.
• You’ll develop product marketing strategies with real measurable, quantifiable impact on Rokt’s business
• You will own the messaging and positioning for our core products, understand our buyer personas and develop a narrative that resonates
• You will partner closely with the product team, helping to shape the roadmap through customer, industry, and competitive insight. Develop product positioning and lead the execution of large cross-functional launches that will accelerate our growth, drive user delight and strengthen our brand. Ultimately you will represent the voice of our customer/buyer personas
• You will be a product expert and evangelist both internally and externally, developing a deep understanding of market needs and trends, and how we should position ourselves
• You will define go-to-market strategies, working closely with senior leadership across the company
• You will lead competitive analysis and pricing and packaging initiatives
• You will empower and enable our sales teams to tell our story with conviction and knowledge of the competitive landscape
• You will develop impactful messaging and collateral about our customers and campaign results in case studies, testimonials, presentations, and thought leadership that promote Rokt to customers.
• You will be the “Training Guru” and devise sales enablement programs for the global sales teams that ensure they are adequately trained and comfortable bringing the Rokt products to customers.
• You will foster strong relationships with customers and customers to develop key use cases and customer success stories and testimonials.

Requirements

• 8+ years experience in relevant roles including product marketing, project management, management consulting, change management and innovation, preferably within a high-growth tech environment
• Possess exceptional strategic aptitude with the capacity to take a complex story and create a simple and easy to consume narrative
• Have a demonstrated ability to clearly communicate a unique value proposition through messaging frameworks, website experiences, etc.
• Excited by the prospect of building a strong PMM culture
• Familiarity in applying project governance and management methodologies
• Successful track record within a fast paced, engaging, technology environment
• Experience in waterfall and/or agile project management methodology, defining and managing project risk and knowing when to escalate
• Comfortable working with ambiguity - ability to work through uncertainty with minimal direction
• Experience of driving and implementing change management at an organizational level
• Self-motivated tenacity to handle multiple competing priorities
• Thrives in the ambiguous and rapidly changing landscape of a hyper-growth tech company and a bias to action

Benefits

Benefits

• Work with the greatest talent in tech. Our recruitment process is tough but diligent. We’re constantly aiming to implement our value of “raise the bar” and set high standards for our Rokt’stars. This is essential in our high-performing, high-grow culture where we strive to bring in the brightest and best talent. Our teams thrive by challenging the status quo and we encourage all of our teams to unlock their desire to achieve something bigger.
• Join a community. At Rokt we’re a community of curious explorers. We’re not afraid of venturing into uncharted territories. We work together as one single, aligned team. We value diversity and transparency which is why we support a number of internal employee resource groups including an EDI steering committee, Rainbow Rokts that empowers our LGBTQIA+ Rokt’stars, and Womxn who Rokt that promotes gender equality in tech. 
• Accelerate your career. We want you to unlock your full potential. This is why we have an annual ‘Level Up’ allowance of $5,000 that gives Rokt’stars the ability to take courses, attend events, go to training, and more to help our great employees become even better. 
• Take a break. When you work hard, we know you also need to rest. We offer generous time off and parental leave policies, as well as mental health and wellness days for all employees. We even incentivize individuals to utilize their PTO with “High 5” days, an additional 5 days of PTO when you’ve used 75% of your allotted annual paid leave. We also offer a paid Rokt’star Sabbatical for employees who have been with us for 5 years or more.
• Become a shareholder. All Rokt’stars have stock options. If we succeed, everyone is rewarded. 
• See the world! We want our Rokt’stars to enjoy the ride. As we aim to bring meaning and fun to our everyday work, we host global all-staff events in amazing locations (Phuket, Thailand in January 2020, Hawaii in May 2022, and Whistler in 2023). As we strive to build a community of curious explorers, we also offer generous relocation packages for those interested in moving to another Rokt office. We have bustling offices in great cities including: New York,Seattle, Sydney, London, and Tokyo. 
• We believe we’re better together. We love spending time together and are in the office most days (all teams are in the office 4 days per week). We also get that you need to balance your life and your commitments so you have flexibility to manage your own hours and can spend up to a week of every quarter working from anywhere.
• Stay happy and healthy. In order to unleash our potential, we want to ensure you’re able to keep your wellbeing a priority. This means you can enjoy a well-balanced, catered lunch 5x a week in the office along with healthy snacks. We also want you to feel at home when coming into work which is why we’re a dog-friendly office so you can bring your furry friend to work with you. As part of your wellbeing benefits, we offer a wellness stipend so you can enjoy the gym on us. In the US, access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and get fully funded premium health insurance for your entire family! We believe in equality. Rokt is an Equal Opportunity Employer and we know our collective strength comes from how different we all are. We encourage you to apply for one of our open roles—irrespective of socio-economic status or background, age, gender identity, race, religion, sexual orientation, color, pregnancy, carer/family responsibilities, national and social origin, political opinion, marital, veteran, or disability status.

Salary Range: $195,000- $212,500/ year + bonus + equity + (great) benefits!