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Product Marketing Lead, Providers

Full-timeProduct Marketing Manager$146,400-$189,000*
Health insurance
Paid time off
Home office stipend
Tuition reimbursement
Please let Headway know you found this offer on WeLoveProduct as a way to support us 🫶

Headway’s mission is a big one - to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to take insurance and scale their practice. 

Headway was founded in 2019 – since then, we’ve grown into a diverse, national network of over 25,000 mental healthcare providers across all 50 states who run their practice on our software. We’re a Series C company powering 500k+ appointments per month with over $225m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

About the Team & Role

As Headway’s second-ever Product Marketer, you’ll play an integral role in scaling Headway’s product marketing function. Reporting directly into Headway’s Manager of Provider & Patient Marketing, you’ll be responsible for product marketing for our provider audience – including product messaging & positioning, product launches, and sales enablement content – all in support of building a world-class GTM engine. You will be a key voice of the customer internally and work cross-functionally to drive marketing campaigns, new product releases, and enable sales to position and sell our provider product across multiple personas.

You Will:

  • Become an expert on our provider product – develop a deep understanding of the market, our competitive landscape, and our customers
  • Own provider positioning and messaging (including personas) to elevate the quality of our marketing and sales motions
  • Lead product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, sales, CX, ops) 
  • Create strategic sales assets and broad education around how to best position Headway and our value propositions
  • Partner with our content and growth marketing teams to create content — landing pages, emails — that improve our top of funnel metrics and partner with our sales team to optimize our sales cycle 

You’d be a great fit if...

  • You have 6-9 years of product marketing experience, preferably in health tech
  • You’re empathetic and relationship-obsessed – both with internal collaborators and customers 
  • You have strong track record of driving quantifiable results 
  • You seek an environment that fosters individual growth through open-feedback and a high-autonomy
  • You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
  • You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

Compensation and Benefits:

  • Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
    • Group A: $170,000
    • Group B: $153,000 (90% of Group A)
    • Group C: $136,000 (80% of Group A)
    • Examples of cities located in each Compensation Grouping:
      • Group A = NYC/Tri-State Area, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
      • Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
      • Group C = All remaining cities 
  • Benefits offered include:
    • Medical, Dental, and Vision coverage
    • HSA / FSA
    • 401K
    • Work-from-Home Stipend
    • Therapy Reimbursement
    • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
    • Unlimited PTO
    • Employee Assistance Program (EAP)
    • Training and professional development

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem - across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please contact [email protected]

Headway employees work remotely across the US, with the option to work from offices in New York City and (coming soon!) San Francisco. Headway participates in E-Verify. To learn more, click here.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Product Marketing Lead, Providers position?
    The suggested salary for this position is $146,400-$189,000*
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Headway
Find therapists near you who accept insurance. We'll help you find the right fit—and save you money. Get started today with online or in-person sessions.
Health Care, Information Technology
251-1K employees

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