Product Marketing Lead, Providers

About the Team & Role

As Headway’s second-ever Product Marketer, you’ll play an integral role in scaling Headway’s product marketing function. Reporting directly into Headway’s Manager of Provider & Patient Marketing, you’ll be responsible for product marketing for our provider audience – including product messaging & positioning, product launches, and sales enablement content – all in support of building a world-class GTM engine. You will be a key voice of the customer internally and work cross-functionally to drive marketing campaigns, new product releases, and enable sales to position and sell our provider product across multiple personas.

You Will:

• Become an expert on our provider product – develop a deep understanding of the market, our competitive landscape, and our customers
• Own provider positioning and messaging (including personas) to elevate the quality of our marketing and sales motions
• Lead product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, sales, CX, ops) 
• Create strategic sales assets and broad education around how to best position Headway and our value propositions
• Partner with our content and growth marketing teams to create content — landing pages, emails — that improve our top of funnel metrics and partner with our sales team to optimize our sales cycle 

You’d be a great fit if...

• You have 6-9 years of product marketing experience, preferably in health tech
• You’re empathetic and relationship-obsessed – both with internal collaborators and customers 
• You have strong track record of driving quantifiable results 
• You seek an environment that fosters individual growth through open-feedback and a high-autonomy
• You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

Compensation and Benefits:

• Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
• Group A: $170,000
• Group B: $153,000 (90% of Group A)
• Group C: $136,000 (80% of Group A)
• Examples of cities located in each Compensation Grouping:
• Group A = NYC/Tri-State Area, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
• Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
• Group C = All remaining cities 

• Benefits offered include:
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Unlimited PTO
• Employee Assistance Program (EAP)
• Training and professional development