Product Marketing Lead

We're Plentific, the world’s leading real-time property solution, and we're looking for top talent to join our ambitious team. We’re a global company, headquartered in London, and operating across the United Kingdom, Germany and North America.

As a B2B company, we're dedicated to helping landlords, letting agents and property managers streamline operations, unlock revenue, increase tenant satisfaction, and remain compliant through our award-winning SaaS technology platform. We also work with SMEs and large service providers, helping them access more work and grow their businesses.

We're not just any proptech - we're backed by some of the biggest names in the business, including A/O PropTech, Highland Europe, Mubadala, RXR Digital Ventures and Target Global and work with some of the world’s most prominent real estate players.

But we're not just about business - we're also building stronger communities where people can thrive by ensuring the quality and safety of buildings, supporting decarbonisation through our ESG Retrofit Centre of Excellence and championing diversity across the sector through the Women’s Trade Network. We're committed to creating exceptional experiences for our team members, too. Our culture is open and empowering, and we're always looking for passionate, driven individuals to join us on our mission.

So, what's in it for you?

• A fast-paced, friendly, collaborative and hybrid/flexible working environment
• Ample opportunities for career growth and progression
• A multicultural workplace with over 20 nationalities that value diversity, equity, and inclusion
• Prioritisation of well-being with social events, digital learning, career development programs and much more

If you're ready to join a dynamic and innovative team that’s pioneering change in real estate, we'd love to hear from you.

The Role

We’re seeking a Product Marketing Lead with big ambitions, who is excited to join us in building an AI driven world of real estate operations.

The Product Marketing Lead will be responsible for developing and executing go-to-market strategies for Plentific’s suite of products. Our ideal candidate can develop a deep understanding of our customer base, excels at translating complex technical features into compelling and accessible messaging. You will thrive in cross-functional collaboration, working closely with Product, Sales, and Customer Success teams to ensure the product's value is clear and its benefits are effectively communicated. 

You are a strategic thinker, passionate about driving product adoption and enabling growth, while positioning Plentific as a leader in the property technology space. Your work will directly impact revenue growth and help us create meaningful, lasting value for our clients.

This is a great opportunity to own and drive activity for a rapidly growing business. You will have the opportunity to lead in the development of our product’s marketing strategy, campaign planning and execution.

Responsibilities

• Develop and execute go-to-market strategies for new product launches and feature enhancements, working closely with the product and sales teams.
• Craft compelling product positioning, messaging, and value propositions tailored to key market segments, focusing on how Plentific helps housing providers digitise their supply chain and property operations
• Create and manage sales enablement materials, including product collateral, case studies, presentations, and competitive battle cards.
• Work with the marketing team to develop campaigns that drive product awareness, adoption, and retention.
• Conduct market and customer research to inform product positioning and marketing strategies.
• Analyse and report on the effectiveness of marketing campaigns and product launches, making data-driven recommendations for improvement.
• Act as a product evangelist, providing training and support to internal teams and external stakeholders.
• Drive thought leadership initiatives and contribute to content that positions Plentific as an industry leader.

Requirements

• 5+ years experience as a Product Marketing Manager, preferably in a B2B SaaS or PropTech environment 
• Proven track record of developing and executing successful go-to-market strategies.
• Strong understanding of B2B marketing and experience working with sales teams.
• Excellent written and verbal communication skills, with the ability to translate complex ideas into clear, customer-focused messaging.
• Analytical mindset with the ability to leverage data to drive decision-making.
• Strong presentation skills, comfortable in front of large, senior groups.
• Ability to work cross-functionally and manage multiple projects in a fast-paced environment.
• Strong attention to detail and organisational skills.
• Passion for technology and the real estate industry is a plus.
• Strong presentation skills, comfortable in front of large, senior groups.

Benefits

As you can see, we are quickly progressing with our ambitious plans and are eager to grow our team of doers to achieve our vision of managing over 2 million properties through our platform across various countries. You can help us shape the future of property management across the globe. Here’s what we offer:

• A competitive compensation package
• 25 days annual holiday
• Flexible working environment including the option to work abroad
• Private health care for you and immediate family members with discounted gym membership, optical, dental and private GP
• Enhanced parental leave
• Life insurance (4x salary)
• Employee assistance program
• Company volunteering day and charity salary sacrifice scheme
• Learning management system powered by Udemy
• Referral bonus and charity donation if someone you introduce joins the company
• Season ticket loan, Cycle to work, Electric vehicle and Techscheme programs
• Pension scheme
• Work abroad scheme
• Company-sponsored lunches, dinners and social gatherings
• Fully stocked kitchen with drinks, snacks, fruit, breakfast cereal etc.