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Product Marketing Lead, Platform + Finance
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About Rippling
By connecting every business system to one source of truth for employee data, businesses can automate all of the manual work they normally need to do to make employee changes. Take onboarding, for example. With Rippling, you can just click a button and set up a new employees’ payroll, health insurance, work computer, and third-party apps—like Slack, Zoom, and Office 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $700M from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, and Bedrock—and was named one of America’s best startup employers by Forbes (#12 out of 500).
About The Role
We’re looking for a hands-on Product Marketing Lead to own the GTM strategy and execution for our new all-in-one workforce management platform. Rippling's Unity platform was designed to automate all of the administrative work done by HR, IT and Finance teams. As the foundational member of the Platform + Finance product marketing program, you'll build a team and work alongside Product and GTM teams to launch new products and features.
This role can be fully remote within the US, or remote-hybrid from our SF HQ. We also have satellite offices in NYC and Seattle. We're flexible and expanding across the globe.
What You'll Do
- Own the end-to-end GTM strategy & execution for your product/feature lines, including pricing and naming.
- Hire, train and develop a small team of PMMs.
- Manage your products like a GM with a focus on how to improve metrics like awareness, win rate, pipeline, feature adoption, cross-sell revenue, and customer retention.
- Ensure we hit our revenue goals through customer / partner acquisition and lifecycle / adoption campaigns.
- Educate our sales/success/channel teams on new features / products and create tools / collateral to help them win.
- Be the in-house expert (buyers, influencers, competitors, industry, etc.) on your Rippling products.
- Be a spokesperson, evangelist, and thought leader with analysts, customers, and partners.
Qualifications
- 5+ years of relevant experience in product marketing, strategy, or tech marketing (B2B SaaS marketing preferred).
- Outstanding storyteller - you have strong, succinct writing skills and an eye for good design. You can synthesize large amounts of information and simplify it for different target segments (HR, IT, and Finance) in clear and effective ways.
- Data-driven marketer - you combine intuition with data and customer empathy / research to build strategy, measure outcomes, and inform your decision making.
- Hustler - you are a self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.
- Collaborator - you’re a team player who thinks big, is hands-on, organized, and solves problems.
- Leader - you easily inspire, lead, and align cross-functional teams.
- Creator - you’ve built meaningful brands by producing content that stands out, be it integrated campaigns or standalone videos, blog posts, case studies, sales brochures, events, etc.
Full-time Employee Perks & Benefits
- Remote-hyrbid work environment
- Equity in a high-growth, pre-IPO tech company
- Affordable Medical, Dental, & Vision
- Disability, Life, FSA, HSA, & 401(k)
- Mental Health & Wellness Programs
- Unlimited PTO
- Parental Leave
- Employee Resource Groups
- Employee Referral Program
- Want to work from our San Francisco HQ? You’ll receive daily lunches and commuter benefits
- Working remote? We'll fly you to San Francisco for regular team activities. We also have satellite offices in Seattle & NYC
If you don’t meet all of the requirements listed here, we still encourage you to apply. No job description is perfect, and we might find an even more suitable opportunity that matches your skills and experience.
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations[at]rippling.com.
We are committed both to the health of our employees and to promoting a safe and collaborative workplace, and vaccinations are the best way to end the COVID-19 pandemic and to protect our community. In the U.S., where permitted under federal and state law, all offers of employment will be conditioned upon new hires providing proof of vaccination prior to their start date, unless the individual qualifies for an accommodation. For all other locations, vaccinations are strongly encouraged.
Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- What's the salary range for the Product Marketing Lead, Platform + Finance position?The suggested salary for this position is $168,100-$205,450*
- Is telecommuting possible for this position?Yes, telecommuting is possible for this position
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