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Dapper

Product Marketing Lead, NBA Top Shot

Paid time off
Employee discount programs
This job offer is closed.
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NBA Top Shot caught lightning in a bottle, bringing in over one million users to the blockchain in a matter of months. We’re looking for a Product Marketing Lead to take our growth trajectory to the next level.
We're looking for an experienced product marketer who can bring a data-driven approach to support the Product team with new feature launches, liveops events, ongoing user growth, and who can test and optimize USPs, user flows, and conversion from a Marketing perspective. The ideal candidate has grit and a test-and-learn approach to their process.

Jobs to be done:

  • Optimizes FTUE working collaboratively with UX, Product, and Data teams.
  • Creates strategies and initiatives that support business objectives for Growth.
  • Works with Channel owners to create best-in-class campaigns that hit every type of audience TopShot is meant for.
  • Aggressively finds new opportunities and edges to increase product adoption and sustainable success.
  • Validates hypotheses for USPs, offerings, and liveops events.
Dapper Labs is the world's first blockchain entertainment company. We are the creators of industry-leading experiences including CryptoKitties and NBA Top Shot, as well as Dapper Wallet, the simplest way to manage your assets and use the blockchain. We are also the original developers behind Flow, a new decentralized blockchain designed from the ground up for scalability and ease of use.
Our mission at Dapper Labs is to make the world a more open, empowering, and enjoyable place through consumer adoption of decentralized technologies. We have raised over $600M from leading VCs including Fred Wilson (USV) and Chris Dixon as well as Venrock, Samsung, Google Ventures, Coatue, NBA players, and global artists, among others. Dapper Labs partners include the NBA and NBPA, the NFL-PA, Ubisoft, Warner Music, Turner, Dr. Seuss, Genies, and the UFC, as well as 100+ others.
More about Dapper Labs:
Dapper Labs is the world's first blockchain entertainment company. We are the creators of industry-leading experiences including CryptoKitties and NBA Top Shot, as well as Dapper Wallet, the simplest way to manage your assets and use the blockchain. We are also the original developers behind Flow, a new decentralized blockchain designed from the ground up for scalability and ease of use.
Our mission at Dapper Labs is to make the world a more open, empowering, and enjoyable place through consumer adoption of decentralized technologies. We have raised over $600M from leading VCs including Fred Wilson (USV) and Chris Dixon as well as Venrock, Samsung, Google Ventures, Coatue, NBA players, and global artists, among others. Dapper Labs partners include the NBA and NBPA, the NFL-PA, Ubisoft, Warner Music, Turner, Dr. Seuss, Genies, and the UFC, as well as 100+ others.
Visit our website to learn even more about Dapper Labs, including information about benefits and perks.
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Dapper
Dapper Labs uses the power of play to deliver blockchain-based experiences that are made for you and ready for the real world.
Website
Industry
Blockchain, Collectibles
Founded
2018
Size
251-1K employees

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