Product Marketing Lead, Growth

Patreon is the best place for creators to build memberships by providing exclusive access to their work and a deeper connection with their communities. We’re building a content and community platform where creators can engage directly with their fans and monetize their creativity, while maintaining full ownership over the work they make and the communities they create.

We’re leaders in the membership space with 250,000+ active creators and over $3.5 billion paid directly to creators on our platform. Our team is building tools to optimize the creator-to-fan relationship, including native video, enhanced podcasting features, improved creation tools, and new community experiences. We’re continuing to invest heavily in building the most talented team in the Creator Economy and are looking for a Product Marketing Lead to join our Member Growth team to support our mission.

This role is based in SF or NYC and open to those who are able to be in-office 2 days per week on a hybrid work model.

About the Role

The Growth team scales creator and member acquisition and retention by helping them discover, sign up, and continue using Patreon. We do this by understanding our creator and fan’s needs and utilizing those insights to refine our product strategy and roadmap. We develop full-funnel growth and retention strategies and experiment and pride ourselves on moving quickly. We collaborate with many teams to optimize message, product, channel, audience, and timing. 

We are looking for an experienced consumer product marketing leader to join our team to increase acquisition and retention of members on Patreon. You’ll work with a small cross functional team to drive impact. You’ll partner closely with the product team to help them uncover insights and latent demand and develop experiments and marketing campaigns to optimize channels informed by these insights. You will report to the Director of Product Marketing, Growth. 

• Drive and scale adoption of Patreon for new and existing consumers/members by working with the Growth team to develop our growth marketing vision and go-to-market strategy. 
• Develop a deep understanding of creators and members through qualitative and quantitative research to understand their point points, alternatives in the market, and how we can better serve and message them. 
• Identify new features and products to increase member adoption and retention. 
• Work with the Creative, Lifecycle, Web, and Brand teams to launch customized campaigns and creative assets for each segment. 
• Partner with Product Management, Product Design, UXR, Engineering and Data Science to establish our growth strategy and product roadmap for Member Growth. 
• Develop a lifecycle marketing strategy to drive engagement and retention with existing creators and fans.

About You

• Excellent communication capabilities and the ability to work across both highly technical and highly creative teams
• Experience developing and driving acquisition and retention strategies 
• Strong quantitative abilities and experience leading experimentation efforts 
• Proven experience influencing product development and product strategy using both quantitative and qualitative insights
• Product intuition, a deep passion for helping creators, and a desire to get sh*t done

About Patreon

Patreon powers creators to do what they love and get paid by the people who love what they do. You'll join a high-performing and highly-empathetic team of people who proudly work on fulfilling our mission of funding the creative class. Our culture of creator-first, thoughtful teammates keeps work creative, stretching, and rewarding. Through this work, our Patronauts:

• Put Creators First | They’re the reason we’re here. When creators win, we win.
• Build with Craft | We sign our name to every deliverable, just like the creators we serve.
• Make it Happen | We don’t quit. We learn and deliver.
• Win Together | We grow as individuals. We win as a team.

Patreon is proud to be an equal-opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.

Patreon offers a competitive benefits package including and not limited to salary, equity plans, healthcare, unlimited paid time off, company holidays and recharge days, commuter benefits, lifestyle stipends, learning and development stipends, patronage, parental leave, and 401k plan with matching.