Product Marketing Lead - Employee Financial Solutions
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The Company You’ll Join
At Carta we create owners and make private markets liquid.
We live in a world where some people live on the equity stack and enjoy exponential wealth growth and preferential tax treatment; others live on the debt stack and may work their entire lives for a company and retire only with the cash they’ve managed to save from their paychecks. Our contribution to solving the wealth inequality problem is moving people from the debt stack (payroll) to the equity stack. By making it as easy to issue equity to employees as it is to put them on payroll, we can create more owners.
At Carta, we are helpful, transparent, fair, and kind. We are relentless executors, unconventional thinkers, and masters of our craft.
Learn more about our Series G fundraising round here.
The Team You’ll Work With
The Product Marketing Lead of Employee Financial Solutions will own and lead all product marketing initiatives for our new employee finance products. You will be instrumental in positioning our new Stock Based Lending and Tax Planning product launches. This is Carta’s first initiative directly targeted at serving the needs of our 1.5M stakeholders.
As a member of Carta’s Product Marketing team, you will be the driving force behind getting products to market - and keeping them there. The ultimate role of a product marketer is to liaise between internal teams (Product, Sales, Business, Development, etc) and the end-user. As a product marketer you are an expert on the user and their needs.
Our team is focused on three things:
- Improving product roadmaps by serving as the voice of the customer
- Driving adoption and utilization of new & existing features
- Aligning and enabling internal teams to tell the right story about Carta’s products
The Problems You’ll Solve
- Lead Carta’s foray into personal finance solutions and products that leverage the power and depth of Carta’s network in the private markets ecosystem
- Work across Product, Engineering, Sales, Marketing, and Business Development to drive adoption of personal finance products and features among Carta users
- Conduct market research and customer interviews to help define core personas and target companies
- Develop value props, messaging, and positioning for Carta’s personal finance product suite
About You
- 8+ years of Product Marketing experience, preferably in financial services
- A learning mindset; Carta sits at the intersection of software, private markets, public markets, and other capital markets players - we learn new things every day
- Deep understanding of wealth-related financial products is preferred
- Motivation to work collaboratively in a fast-paced, ever-changing environment
- Understand the strategic important of our target audiences, and how they make buying decisions
- Diagnose problems, isolate them into their component parts, and drive towards creative solutions
- Be intimately familiar with business goals and objectives
- Excellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations, especially to executives
We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, connect with us via email at [email protected]. As a company, we value fairness, helpfulness, transparency, leadership and build our teams around these values. Check out our careers page to get to know us better as you think about your next step at Carta.
Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- Is telecommuting possible for this position?No, telecommuting is not possible for this position
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