Product Marketing Lead

About Bureau

Bureau is a global leader helping companies resolve the trustworthiness of digital identities. It is a rapidly growing SaaS company headquartered in San Francisco with operations in Bangalore and Singapore and backed by tier-one venture capital. Our vision is to create a world where every online identity and transaction is trusted. Our mission is equally impactful to society at large: to protect and accelerate digital customer journeys by being the single source of complete trust. 

Bureau works closely with banks, fintechs, insurance companies, e-commerce/retailers, real-money gaming and online gaming companies. It fills a market gap by offering the Bureau Identity Trust Decisioning Platform™ to fuel customers’ growth by enabling them to discern which identities are trustworthy and which are fraudulent. 

Through the Bureau Identity Trust Decisioning Platform, customers can use world-class point solutions, or access the complete range of identity verification, fraud prevention and detection, and risk and compliance solutions, or orchestrate point solutions that customers have assembled and deployed over the years – all from a single platform.

We are committed to staying ahead of the curve and delivering innovative solutions that meet the evolving needs of our global customer base. Our positioning in the marketplace is distinct and clear: 

The Bureau Identity Trust Decisioning Platform is a no-code orchestration platform that enables identity verification, counter-fraud, and risk and compliance solutions for seamless and secure customer journeys. 

The product marketing lead reports directly to the global head of marketing.

What to expect from the role?

You will be responsible for developing and executing product marketing strategies and programs that drive revenue growth and market share. The successful candidate will have a deep understanding of the identity, fraud detection and prevention, and risk and solutions sector, as well as a track record of success in product marketing for SaaS companies. It is imperative the candidate have a world view and appreciation for many cultures.

What will your day look like at Bureau?

• Develop and execute go-to-market strategies for new and existing products that drive revenue growth and market share

• Lead the development of product positioning and messaging that differentiates our products in the marketplace

• Collaborate closely with cross-functional teams including sales, product, and marketing to ensure alignment on product marketing priorities

• Conduct market research to identify customer needs, preferences, and competitive trends, and use these insights to inform product marketing strategies and programs and educate Sales

• Collaborate with product and demand generation to develop and execute marketing campaigns that build pipeline for our products and increase customer engagement

• Create and maintain product collateral, including datasheets, whitepapers, case studies, and product videos

• Maintain the Bureau website and manage Hubspot

• Partner with sales teams to enable them to effectively sell our products through training, sales collateral, and other sales enablement activities

• Develop and manage product launch plans, including messaging, positioning, pricing, and launch assets

• Define and track key metrics that measure the effectiveness of product marketing programs

What does it take to be in this role?

• Bachelor's degree in Marketing, Business Administration, or a related field

• 10+ years of experience in product marketing for SaaS companies, with a focus on identity verification, fraud detection and prevention, and risk and compliance solutions

• Proven ability to develop and execute successful go-to-market strategies for new and existing products

• Strong analytical skills and experience conducting market research to inform product marketing strategies

• Excellent written and verbal communication skills, with the ability to develop compelling messaging and collateral

• Strong collaboration skills and the ability to work effectively with cross-functional teams

• Ability to think strategically and execute tactically in a fast-paced environment

• Demonstrated ability to lead and mentor a small team of product marketers and interns

• Experience with product pricing, product launches and sales enablement, and PLG motions

• Metrics-driven mindset with a focus on measuring the effectiveness of product marketing programs

If you are a strategic thinker with a passion for developing innovative product marketing strategies and programs, we encourage you to apply for this exciting opportunity.