Product Marketing Director, GTM Enablement

Vimeo is looking for a passionate and accomplished Product Marketer to join the Product Marketing Team focused on enabling our go-to-market teams!

You’ll work at the intersection of Product, Sales, Marketing and Creative to orchestrate high-impact product launches, acquire in-depth customer and market insights, develop personas and use cases, drive messaging, collateral and sales plays and own sales enablement and knowledge sharing. This role is ideal for a data-driven self-starter who can work on both creative sales marketing initiatives and data-driven strategies! The role requires thorough familiarity with the B2B marketing and sales process, best practices and experience supporting and enabling sales teams in a B2B SaaS company

What you’ll do:

• Define and own outbound sales plays we want to put in motion and partner/project manage cross-functional teams to activate against them - be accountable for the success of these sales plays
• Partner with core product marketing to release large-scale product launches to sales and success teams, and develop revenue-driving release plays
• Build and own presentations and communications of go-to-markets and other strategies to a 200+ person global sales team
• Conduct comprehensive user research and definition of buyer personas to properly package our products and inform internal stakeholders
• Partner closely with field product marketing, sales enablement, and content teams to develop sales materials including sales decks, datasheets, return on investment calculators, battle cards, etc.
• Support efforts on pricing and packaging optimization strategies for the business
• Apply insights from Google Analytics, Salesforce, and Marketo to measure, track and optimize the success of product marketing programs and activities

Skills and knowledge you should possess:

• 5-8 years of product or marketing experience, B2B or enterprise SaaS strongly preferred
• Efficiently working cross-functionally with product management, sales, marketing, PR, and creative teams on driving growth through product marketing initiatives
• Proven self-starter, with a bias for action, who can implement and strategize, and is comfortable with ambiguity
• Experience defining and leading outbound campaigns and sales play strategies
• A working sense of Marketo, Salesforce, and GA, using these platforms to report on KPIs to track performance and identify trends
• Excellent verbal and written communication skills with strong copywriting and messaging skills, comfortable speaking in front of diverse audiences
• Strong attention to detail and organizational skills, with the ability to prioritize effectively and toggle between long-term strategies and short-term tasks
• Accustomed to driving results in a collaborative, fast-paced environment

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