Product Marketer (EMEA)

Please do not apply for this role if you are not physically located in Europe, Africa or the Middle East (UTC-1 to UTC+3). While this is a remote position, we can not consider candidates that are not based in these regions. You can find a detailed explanation in our Recruitment FAQs.

At Hotjar, we’re creating Product Experience Insights software for digital product teams. We help show how users behave and what they feel strongly about, so product teams can deliver real value, fast.

We're looking for a Product Marketer who is passionate about understanding the needs of customers and bringing products to market to meet those needs. Reporting to the Product Marketing Lead, you'll collaborate with stakeholders and teams across the company to drive engagement, retention, and advocacy among Hotjar users. You will do this by developing in-depth product, customer, and market insight, and translating that insight into effective positioning, messaging and content that is embedded in our product development, go-to-market, and customer success initiatives.

You will:

• Customer and Market Insights: Develop in-depth knowledge of our customers and their customer journey as well as the market in which Hotjar operates (including the competitive offerings and our differentiation.)

• Product Knowledge: Develop in-depth knowledge of Hotjar’s product, value proposition, and user experience.

• Voice of the Customer: Work with Product teams to advocate for customer-centricity and ensure that customer/market insight is brought to bear in the identification, prioritization, and execution of product development opportunities.

• Positioning & Messaging: Produce compelling positioning & messaging that effectively demonstrates Hotjar’s value and differentiation.

• Content: Produce standalone and in-app content that helps users to discover value and achieve their objectives with Hotjar.

• Go-to-Market: Work with Product teams to plan, coordinate, and execute the release of new product features in a manner that drives adoption of those features.