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Product Marketer

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Bynder helps visionary brands like Spotify, PUMA, and Icelandair accelerate growth through the power of creative content and branding. Our software helps over 1.4 million creative, branding and marketing professionals streamlining the creation, distribution and measurement of digital assets. We pioneered the SaaS model for Digital Asset Management, which is a large and growing part of the $121 billion martech industry. Bynder is backed by Insight Partners, with offices in Amsterdam, Boston, Rotterdam, San Carlos, London, Barcelona and Dubai.

About GatherContent By Bynder

GatherContent by Bynder is a B2B Martech SaaS platform, providing a content marketing workflow and operations platform. 

We work with thousands of customers all around the world,  including VMLY&R, Sanofi, NHS, Nestle, Intel, AstraZeneca and Deloitte.

Our team is fully remote (and have been long before COVID), working from all over the UK and North America.

The Role

We're looking for a B2B SaaS Product Marketer, excited to contribute towards GatherContent’s next stage of growth. 

A rockstar when it comes to bringing new products to market, you will have to bring direction and prioritisation to critical initiatives, key experiments, and customer marketing.  

You will be part of GatherContent’s product team – regularly joining stand-ups as well as customer calls, doing market research and gathering proof points. You will be responsible for creatively communicating  the value of GatherContent’s offerings, in a way that resonates with different customer segments. You have a passion for navigating ambiguity, driving clarity, and influencing strategy. 

You’re committed to working systematically and will run our proven existing channels and marketing programs. You’ll also be equally comfortable with testing and experimenting on new ones - operating in a continuously improving and outcome focused environment. 

You’re a big believer in the power of quality content and can equally be a brand champion- helping us represent the problem space we help our customers with. You’ll be excited to use GatherContent’s platform to drive the workflow for all of the content operations you’re spearheading. 

You should have experience executing marketing campaigns that drive revenue - across customer acquisition as well as retention. You’ll have successfully navigated this role previously in at least one other B2B SaaS role.

  • Start date: as soon as possible
  • Pay: Starting at £50K GBP/$70KUSD
  • Working remotely from UK or North America (we offer budget for co-working spaces or to set-up your home office)
  • Reporting to the Technical Director

Please be aware that although the position is remote, you will be required to travel internationally to attend in-person sessions as needed. These are typically a few times per year across our offices.

What we need

  • Passion, energy, focus and enthusiasm for both the role and our business.
  • A self-starter attitude with experience managing and prioritising your own workload.
  • An ability to get things done quickly (whilst maintaining quality); working to a pace.
  • A team-player who works as well with others as well as individually.
  • Strong opinions, loosely held - you have no fear when it comes to contributing ideas and participating in discussions with the team. You’re also happy to take critique, self-improve and move forward fast.
  • Innovation - you need to be open and willing to adopt new ways of working. Our processes are constantly evolving and we always look to take a lean approach.
  • Customer focus - You should always be thinking, “What can I be doing to deliver the most value to our customers?”
  • Leave your ego at the door. We make decisions based on what’s right for the company, no exceptions.
  • Integrity- you do the right thing and know how to set expectations
  • Direct feedback- you’re comfortable giving and receiving feedback
  • Continuous improvement- you’re always looking for ways to better yourself, your team and company processes
  • Wellness- you live a balanced routine and avoid heroism and burnout

Previous experience required:

  • 5+ years experience in B2B SaaS product marketing roles - 2 years + in SaaS Marketing role(s)
  • Previous accountability and successful track record generating results from your marketing campaigns and programs
  • Strong aptitude for organisation, process and optimization 

Qualities and competencies:

  • In your element working in scale-up stage SaaS - not overly reliant on big company processes and structure
  • Used to working with goals, accountability and results
  • A systems thinker  - able to operate channels and campaigns to run our marketing operations
  • Building a deep understanding of our product, and using this to deliver effective marketing which leads to business growth
  • Proactively speaking to customers and developing relationships with them that inform marketing
  • Fluent in using data to inform decision making
  • Proactively immersing yourself in the market, monitoring new opportunities for marketing

Why you'll love Bynder!

  • At Bynder, innovation is in our DNA. We've worked hard to build an environment that promotes creative thinking and self-initiative within a culture of fun. It’s common to find colleagues hanging out after work - if you believe in "be nice, work hard, have fun", you'll have an office full of friends.

What we have:

  • Challenging and inspiring work environment
  • Flat hierarchy where your voice will be truly heard
  • Opportunity to initiate your own projects
  • An experienced team which is ready to welcome you anytime
  • Unlimited vacation policy
  • Competitive monthly compensation
  • Apple gear
  • Daily lunch
  • Drinks at the Bynder Bar :-)
  • Awesome office in the heart of Clerkenwell London

Our Commitment:

  • Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences.  At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective makes Bynder even better.  At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves.
  • Just as we are never finished innovating, Bynder’s commitment to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action.
  • All your information will be kept confidential according to EEO guidelines. Equal opportunity employer, M/F/D/V

You need to include the word “GIRAFFE” in your cover letter to show that you’ve read the job role (this helps us weed out time wasters!)

Closing date: 15th July 2022

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.


  1. Where are you based?
  2. Why do you want to work at GatherContent?
  3. Can you tell us about your experience as a Product Marketeer in B2B SaaS?
  4. How have you contributed to marketing campaigns and programs that have attained the results necessary in a high-growth company?
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    We're not sure if telecommuting possible for this position
About Bynder
Award-winning brand management and digital asset management software. Rated #1 in terms of user-friendliness, support, and security.
Advertising, Brand Marketing
251-1000 employees

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