Product Manager (Web Growth)

The needs of the user is everything to us, and how those needs are served falls under our Product teams.

They’re fact-finders.

They’re builders.

They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.

We are seeking a Growth Product Manager (Web Checkout) to drive revenue growth and subscription retention at Flo. This role will focus on optimizing the post-purchase journey, improving subscription management experiences, and increasing user retention through conversion optimization, A/B testing, and user engagement strategies. The ideal candidate has experience in subscription-based consumer tech (B2C), expertise in web payments, and a data-driven approach to growth experimentation.

Your Experience

Must have:

• Strong (usually 3+ years’ experience) in a Product Manager role in a subscriptions based consumer tech (B2C) company.
• Demonstrated expertise in managing web-based applications and user retention processes with subscription based revenue models
• Solid grasp of user acquisition strategies, web payments and conversion optimisation techniques in subscription based revenue models.
• Proven experience and referenced history in proficient A/B testing, user research, and in utilising data analytics.
• Proven ability to launch successful consumer products based on user-centered insights.
• Strong capacity to navigate ambiguity and collaborate effectively with cross-functional teams.
• Excellent communication skills, both written and oral, with a knack for negotiating and collaborating with engineers and designers.
• Competency in making informed, data-driven decisions using both quantitative and qualitative insights.

Nice to have:

• Experience with cross-platform integrations (web-to-app).
• Background in growth marketing, funnel optimisation, or behavioural economics.
• Knowledge of compliance and privacy regulations related to subscriptions.

What you'll be doing

You'll be responsible for:

Post-purchase Strategy Development: 

• Lead the development and execution of strategies to maximize user engagement immediately after purchase. 
• Define and optimize the critical first 72 hours of user experience to ensure successful product adoption and reduce early churn.

Growth Hacking Strategies: 

• Identify and implement innovative tactics to increase subscription renewals and reduce cancellation rates. 
• Design and execute win-back campaigns with Marketing teams for churned users while optimising upgrade paths for existing subscribers.

Collaboration with Web Checkout, Marketing and Support Teams: 

• Work closely with cross-functional teams to ensure seamless integration between checkout flows and post-purchase experiences.

A/B Testing and Experimentation: 

• Regularly conduct A/B testing and other experiments to optimize win back offers, cancellation experience, and communication strategies. 
• Lead data-driven decision-making through systematic experimentation across all post-purchase touchpoints.

Personalized User Journeys: 

• Create and optimise personalised retention programs that address specific user segments' needs and pain points.

Cross-Platform Integration: 

• Seamlessly integrate the web onboarding experience with our mobile applications, ensuring a cohesive user journey across platforms.

Data Analysis and Reporting: 

• Monitor and analyze key metrics including churn rate, re-activation, and renewal rates to identify opportunities for improvement. 

Customer Feedback Integration: 

• Establish systematic processes to collect and analyze post-purchase user feedback. 
• Translate user insights into actionable product improvements and feature enhancements.

Stakeholder Management: Effectively communicate strategies, results, and recommendations to senior leadership and cross-functional partners. 

• Build consensus around priorities and maintain strong relationships with engineering, design, marketing, and customer support teams.

Market Research: 

• Stay abreast of industry trends and competitor strategies to retain and win back subscribers.

Compliance and Best Practices: 

• Ensure all post-purchase and subscription retention activities comply with data protection and privacy laws. 
• Uphold best practices in user experience and digital marketing.

You'll be targeted to:

• Increase web-to-app conversion rates post-purchase.
• Reduce early churn rate (first 7 days after subscription start).
• Improve subscription renewal rates by X% over six months.
• Optimize cancellation flow, reducing voluntary churn by X%.
• Increase win-back conversion rate for lapsed subscribers.
• Improve checkout conversion rate by X% through A/B testing.

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