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LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. Our fully interoperable infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers and our neutral and open approach ensures that our clients can select from among best-in-class partners and technology to meet their specific needs.
链睿LiveRamp 赋能企业及其合作伙伴能够更好地进行数据连接、激活和协作,从而改变客户体验并产生更有价值的业务成果。 我们本地化和完全可互操作的技术方案为世界顶级品牌、代理商和媒体提供端到端的营销赋能平台,中立的身份和开放的方式确保我们的客户可以从一流的合作伙伴和技术中进行选择,以满足他们的特定需求。
Directs a comprehensive product strategy from product conception and definition through the entire journey. Functions as a central resource with design, development, quality, test, marketing and distribution as the product(s) move through their lifecycle. Assists in executing product development plans as a hands on partner with engineering. Monitors ongoing product fitness and formulates and executes long-term plans for cost/profit control. Promotes use of new technologies and industry-leading trends.
全盘负责制定产品战略,从产品概念、定义到产品开发等不同阶段的复杂周期。随着产品在其生命周期中的移动,该角色将作为设计、开发、质量、测试、运营的核心对接负责人。作为技术开发部门的合作伙伴,通力协作执行产品开发计划。持续监控产品的适用性,并制定和执行成本/利润控制的长期计划。促进新技术在业务中的使用,并将行业领先趋势的洞察带入到产品战略设计中。
制定产品策略和设计产品规划以促进业务增长带来收益
积极与商务团队和客户互动沟通,了解客户的痛点,产品的需求,并将其转换成可被理解的业务场景给到技术开发团队
全权负责产品功能和特性的优化升级
与法务合规部门密切合作,确保产品合规性从需求到构建都得到满足
5 年以上在营销、营销数据产品或服务和/或其他信息密集型产品业务的经验
出色的沟通技能和演讲能力,能从容面对组织内各级别的管理者,对于线下会面或是线上会议的形式都能应对自如
对中国CRM产品、广告技术生态系统和程序化购买有很好的了解
工作积极主动,勤奋、热情、努力上进
具有 CDP/DMP 数据分析产品的先进、成熟的知识者优先;有CRM、媒体、广告技术创业经验者优先