Product Manager, Growth

About Craft

At Craft we are on a mission at re-defining productivity through software. We believe current solutions are outdated, and bloated. We are building products which are fun - and effortless to use. Software which blends in the background, allowing individuals to focus on their tasks at hand - as it should be. This sounds easier than it is - as to achieve this one has to excel in every area of engineering & product - which not an easy task to achieve.

We’re looking for individuals who share this vision - and are willing to go the extra mile in order to achieve this.

About the role

We’re a big believers in product driven growth - but we also understand “you build it and they will come” does’t work as easily. As Growth PM you’ll role will be about understand how to improve our key growth metrics - in a way which also enhances our product. To do so, you’ll need to be able to understand the competitive landscape, talk (and listen!) to our users, and define the best phasing / sequencing which allows us to reach our goals.

You’ll be working at the intersection of product marketing, design and engineering. To start with, you'll find plenty of low hanging fruits - but over time you're role will have to become increasingly strategic and long term - pushing towards key product features and measuring tirelessly results.

What we're looking for

We are looking for individuals who are both interesting in product, and growth - and are motivated to combine this knowledge to drive scalable product driven growth.

We’re looking for the following key traits for our next team members :

• System thinking. What we're building is quite complex - and elements connect to each other in unexpected ways. Being able to see the full picture, while drilling down into details is a must.
• Collaborative. We ship as a team - and great ideas & solutions come from every member of this team. You're great at facilitating communication and surfacing both ideas and challenges.
• Strong product sensibilities. You are data informed, but are able to develop an informed opinion based on your intuition as well. You understand not every decision is an A or B - often the solution lies in between.
• Strong data skills. You're great with data - you can easily analyze, and extract learnings as well as advise and lead teams on data instrumentation projects / requirements.
• You're a great communicator. As part of your work you'll need to collaborate with individuals from a number of domains in order to reach impact. You'll need to be able to express yourself and thoughts clearly, in a way which others can understand & learn from.

Bonus points

• You have previous experience in a enabling product-led growth
• You have experience with growing mobile apps
• You have experience in working with prosumer / bottom-up SaaS software