Product Manager, Decision
Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.
What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
Role overview
CarGurus is looking for a Product Manager, Decision to join our Consumer Product team. The Decision team owns a critical experience on the CarGurus marketplace—helping shoppers decide which car to buy and enabling them to confidently connect with dealers.
In this role, you’ll focus on optimizing the end-to-end journey from listing or paid marketing entry point through lead submission, working closely with stakeholders across Marketing, Brand, Design, Engineering, Analytics, and Attribution. You’ll help evolve existing experiences and build new ones that increase conversion, improve decision confidence, and unlock future growth—while also contributing to broader innovation efforts, including GenAI-powered decision support and new ways for shoppers and dealers to connect.
This role is ideal for a growth-minded product manager who thrives at the intersection of product, marketing, and experimentation, and who enjoys owning highly visible, high-impact surfaces with clear success metrics.
What you'll do
- Own the product vision, strategy, and roadmap for core decision and conversion experiences, including high-intent listing and landing surfaces
- Optimize the shopper journey from acquisition to lead submission, partnering closely with Marketing and Performance teams to improve conversion efficiency and user value
- Lead experimentation and iteration across high-traffic surfaces, using A/B and multivariate testing, behavioral data, and funnel analysis to drive measurable gains in lead volume and quality
- Partner cross-functionally with Engineering, Design, Analytics, Marketing, Brand, and Attribution to launch features that balance shopper trust, brand integrity, and performance outcomes
- Identify and prioritize growth opportunities across surfaces, channels, and entry points, including paid marketing traffic and SEM-driven landings
- Contribute to innovation initiatives on the Decision team, including exploring how GenAI can enhance vehicle understanding, comparison, and shopper-dealer connections
- Act as a strong advocate for the shopper, translating user needs, research, and data insights into clear product requirements and compelling narratives
- Clearly define success metrics, track performance, and communicate results and learnings to stakeholders and leadership
What you'll bring
- 3+ years of product management experience, ideally in consumer-facing, marketplace, e-commerce, or growth-oriented environments
- Demonstrated success owning and improving core funnel or conversion experiences with clear KPIs, ideally on high-traffic consumer surfaces with direct revenue or conversion ownership
- Experience working in a growth or optimization-focused PM role, including experimentation, funnel analysis, and iterative delivery
- Strong cross-functional collaboration skills, with deep experience partnering outside of Product and Engineering, especially with Marketing, Performance Marketing, Brand, or Attribution teams
- Familiarity with marketing technology, performance marketing concepts, or acquisition funnels (e.g., paid search/social, landing pages, attribution, conversion measurement)
- Exposure to GenAI-powered consumer experiences, decision support tools, or personalization systems
- Analytical rigor: comfort defining metrics, digging into data, and using insights to inform prioritization and tradeoff decisions
- Excellent written and verbal communication skills, with the ability to align diverse stakeholders around a shared roadmap and outcomes
- A strong user mindset paired with business acumen—you care deeply about shopper trust and measurable impact
- A bias toward action, curiosity, and continuous learning (plus a sense of humor)
The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles.
Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training.
This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).
Working at CarGurus
We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid
Questions & answers for this job
- What is the type of contract for this job?The contract for this job is a Full-time contract
- What's the salary range for the Product Manager, Decision position?The suggested salary for this job is $175,000 - $230,000*
- Is telecommuting possible for this job?No, telecommuting is not possible for this job