Product Manager - Acquisition (W/M)

Launched in 2013, ManoMano is the European leader specialised in DIY, home improvement and gardening online.  ManoMano brings together the largest offer of DIY & gardening online products. With more than 3600 seller partners, 10 million products, 7M active customers and 50M unique visitors per month, ManoMano is a disruptor of online home improvement, DIY and gardening across 6 countries : France, Belgium, Spain, Italy, Germany, United Kingdom.

ManoMano was valued at $2.6 billion and reached Unicorn status in July 2021 after $725 million raised 8 years after its creation.

ManoMano also works for the pros with ManoManoPro, a unique platform designed to make life easier and free building craftsmen from their daily constraints. Currently in France, Spain and Italy, the BtoB activity saves craftsmen time by revolutionizing their purchasing processes. 

We currently are more than 900 Manas & Manos, including a quarter of international talents and 24 nationalities, working in our 4 offices (Paris x2, Bordeaux and Barcelona). 

Our vision, as a responsible European B2C and B2B industry leader online, is to offer a unique value proposition on our HI markets, beyond product to services, to be an A Brand. Our ManoMano way of life, within business hypergrowth, is to always keep the human dimension at its right place. Empowering people to responsibly make their own kind of world is our mission. 

People are at the heart of ManoMano’s culture around our 3 core values : boldness, ingenuity and care. 

Launched in 2013 and following 9 years of strong growth, French Home Improvement tech company ManoMano seems unstoppable! 

Thanks to the success of our fundraising (300 million euros so far), we now have more than 650 Manas & Manos located across our 3 offices: Paris, Bordeaux and Barcelona. 

Our business platforms are represented in 6 countries: France, Belgium, Italy, Spain, UK and Germany. They carry over 7 million products and work with more than 3,600 sellers highly selected.  

Proud to be part of the Next 40 since 2019 (Top 40 French startups), we have the objective to reinvent the Home Improvement experience by providing customers a one stop shop solution for easy access to online tips, products and innovative services. 

More than anything, joining ManoMano presents a fantastic personal experience, where global projects and core values are underpinned by individual skills.

Our camaraderie, efficiency and employee-focused mindset (particularly important to us!) have led ManoMano to become renowned for the optimal working conditions it provides. 

Product organization at ManoMano is divided into 6 Gears (Mega-Tribe)

- SELLERS: Provide the best experience to our sellers to grow their business (main KPI: seller revenues)

- COMMERCE & CLIENTS: Help customer discover what they need (North Star Metric : add2cart rate)

- PROJECTS & SERVICES: Help the customer to set up his own project with advice. We will propose some new service dedicated to DIY

- OPERATIONS: Offer the most seamless and reassuring delivery and after sales experience (main KPI: NPS and CSAT)

- MONEY: Provide a secure & best-in class pay-in and pay-out experience (main KPI: Payment CVR & Compliance)

- BTOB: Transform the DIY marketplace to help construction entrepreneur to run their business (main KPI: B2B repurchase rate)

Do you want to impact the navigation and experience of millions of users? Do you want to provide the right user insights that will enable data-driven decisions? ManoMano manages more than 20 million unique users per month and leverages big data and machine learning to help them find the products and services they need for their home improvement projects. 

We are seeking an experienced Product Manager to own, define and develop the strategy of the Acquisition at ManoMano. 

This team is responsible for driving paid and free traffic to all our platforms (France, Italy, Spain, Germany, UK, Belgium).

You will work closely with our engineering and marketing teams. It requires a blend of technical skills and user empathy, and especially a big capacity to work effectively with internal stakeholders. 

The job will report to the Group Product Manager, Attract & Retain. 

Your role will be:

- Master the problem space of your feature team through a deep knowledge of your visitors and stakeholders’ pain points and needs. 

- Understand all your acquisition partners environnements (search engines (paid and organic assets), affiliate marketing, shopbots, retargeting, etc.) and acquisition tools (Google Merchant Center, Google Search Console, etc.). 

- Build and nurture the product vision based on the data you gathered (from users, your team, data analysis, google tools, SEO tools, competitors, user research)

- Turn that into a strategy and a well-thought roadmap with your engineering counterpart along with your main stakeholders (SEO and Paid Acquisition), following our quarterly planning process. You will make sure that we’re building the right features, with the right priorities, and with a good management of dependencies.

- Make sure your team and stakeholders understand and embrace it through your engaging communication.

- Integrate your product strategy within the company strategy and participate in the long-term thinking of the acquisition strategy at ManoMano.

- Work closely with marketing teams, engineers, architects, data scientists and UX designers to come up with the best solution to address your users’ pain points: you will also make sure that we’re building the feature right.

- Turn your roadmap into a backlog of user stories: organize and prioritize everything and explain the rationale behind it to all partners, stakeholders and your team.

- Test hypothesis and ideas on the field with ingenious MVPs. 

- Ensure the correct delivery of your feature team (pace and quality of delivery).

- Animate demos of your features to foster a continuous improvement culture.

- Be obsessed by the impact of the features you deliver by setting up clear metrics and measuring them over time. Generate insights about your product.

- You have experience of product ownership / management in an agile development environment with a proven track record of successful product delivery.

- You have already worked in an ecommerce company, started your own company or know at least the marketplace model.

- You have intuition and empathy, towards the users of your features, towards your stakeholders, towards your team.

- You handle ambiguity, complexity and interdependencies in an organized, prioritized and structured way.

- You have excellent judgment and thoughtfulness about the dynamics of a product ecosystem. You are passionate about it. 

- You have great communication skills and intuition for communication strategy at every level.

- We often say that you’re an analytical and “customer centric” person. You believe that data should help drive your product strategy.

-You are kind, thoughtful and have a natural ability to get things done. You qualify as an “achiever” and a leader.

-You understand perfectly the role of a product manager and you embrace the product methodology and culture. 

- Your English (and French) is perfect.

- You have already worked on SEO and/or paid acquisition topics. You have a previous experience with Google environment. 

- You love DIY & Home Improvement and want to profoundly play a role in the reinvention of this market