Product Design Director

We’re designing the future of teamwork! Asana’s mission is to enable the world's teams to work together effortlessly. Our design team is key to that mission.  Design is an inclusive and collaborative community, including product, brand, and content design. We love combining research, data insights, and peer feedback into a human-centered design process to produce designs that are core to the power of our applications. We partner with people across Asana to create our product, and drive greater impact through design. We use design to solve challenges and create experiences that customers love. 

Asana is seeking a Design Leader for our Coordinate group, the team responsible for making it effortless for teams to plan, do, and adapt work together. This group is at the heart of Asana’s product, powering the core capabilities that millions of users rely on daily — projects, tasks, timelines, and work relationships. This team is critical to our success as we deepen our value for teams of all sizes, from small startups to global enterprises.

As the Design Lead for Coordinate, you’ll define the vision for foundational work management, balancing power and simplicity to support a wide range of customer needs. You’ll shape how Asana grows — from onboarding new users to enabling enterprise PMOs managing work across thousands of people. Your team will drive innovations in customization, time management, scheduling across time zones, visualization of work dependencies, and more.

We’re looking for a design leader who is:

• A strategic partner to product and engineering peers, driving group strategy and influencing roadmaps for maximum customer impact.
• A design visionary who can inspire bold thinking and bring a strong point of view on how we scale Asana’s coordination capabilities.
• A fast-moving coach and design director who empowers autonomy, knows when to dive into details, and gets great work out of their team.
• An inclusive people manager who fosters growth, belonging, and creativity across a distributed team.
• Experienced in leading teams through complex systems problems while maintaining a relentless focus on product and design excellence.

You’ll be a key member of Asana’s design leadership team, and you’ll have the opportunity to pave the way for innovation for the larger Asana design team — shaping not just what we build, but how we build it. 

About the design team

We design the future of teamwork. Asana has a bold, ambitious mission: help humanity thrive by enabling the world’s teams to work together effortlessly. Our design team is at the heart of that mission.

Asana Design is an inclusive and collaborative community. We’re a diverse group of designers from different backgrounds (product, brand and content design, design operations, producers, motion design, film, copywriting). We are a team that loves combining research, data insights, and peer feedback into a human-centered design process to produce designs that are core to the power of our applications. We partner with people across Asana to create our product, shape our brand, and drive greater impact through design. We use design to solve challenges and create experiences that customers love. We also take the time to get weird and have fun along the way.

We believe every designer should have the opportunity to grow and learn by utilizing their strengths and nurturing their interests.

Learn more about our team:

• Asana Design
• Asana Design Medium
• Asana Design Instagram
• Asana Design Twitter
• Asana Dribbble

Asana culture:

• Diversity, Inclusion, & Belonging
• How we’ve designed a culture that fuels our business results
• How I advanced my career through AsanaUP
• How we use (and don’t use) job titles at Asana

This role is based in our New York City office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve:

• Grow, mentor, and lead a talented team of product designers in our New York offices. 
• Partner with cross-functional partners to establish vision, strategy, experimental approach, metrics, and goals for the Core product.
• Help define design strategy and objectives and set the vision for the user experience to meet customer and business needs. 
• Guide your team, oversee multiple work-streams, and connect dots between cross-org products to deliver a cohesive customer experience.
• Be the champion for product excellence.

About you:

• 8+ years experience in product design and 5+ years in a people management role with Manger of Manger experience. 
• A strong portfolio showcasing a track record of design leadership in shaping complex and well-crafted products. 
• Prolific system thinker who can connect the dots between technical concepts and layered customer needs. 
• An effective storyteller and strong strategic distiller who can drive shared understanding by helping make complex systems easy to understand.
• Experience designing enterprise products.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $272,000 - $368,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. 

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

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