Principal Product Marketing Manager

Who we are: 

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there.

What we do:

Viator’s B2B team is an exciting, fast growing business unit that drives revenue growth, diversification and innovation for Viator’s suppliers, affiliates, and partners. We offer suppliers and partners a variety of ways to work with Viator via a wide selection of tools and platforms. As an industry leader, you will be part of a team that works on some of the most exciting and impactful initiatives within our industry. This role is ideal for someone who is ambitious and interested in having a significant impact on the growth and performance of our suppliers and partners. 

What you’ll do:

As a Principal Product Marketing Manager, you will be responsible for launching and leading go-to-market and product initiatives for our B2B products. Collaborating closely with Product Management, you will serve as the go-to-market lead and the voice of the partner, providing essential feedback loops that will influence the product strategy and roadmap.

In this role, you will own and/or contribute to the B2B team’s OKRs relating to acquisition, adoption, growth, engagement and retention.

As a Principal Product Marketing Manager, B2B, you will:

• Drive the effectiveness of positioning, launch, demand, and adoption of our B2B platforms and programs 
• Define partner segments and personas across the entire buyer and partner success journey 
• Ensure the success of business development, sales, onboarding, partner success and support by equipping them with knowledge, messaging, processes and collateral for attracting new partners and for growing product adoption after sales.  
• Create content including email campaigns that help drive user activation and engagement
• Partner with a high-performing Product Management team to distill complex, technical product features into crisp value propositions for Viator’s partner segments
• Introduce features within the product platforms that drive adoption and engagement across partner segments
• Conduct market research with existing and potential suppliers and partners to uncover opportunities to create a highly differentiated product offering and innovate in new markets

Qualifications:

• 5+ years in product, product marketing and/or marketing, 
• At least 2 years in B2B product marketing with technical products, including some experience in the affiliate marketing and/or  e-commerce distribution landscape
• Proven success translating complex technical concepts into compelling value propositions and marketing messaging
• Demonstrated capacity to craft holistic growth programs that drive adoption, engagement and retention, including through products features
• Track record of translating customer needs into product ideas that result in innovative product solutions that are adopted by target audiences
• Strongly preferred: basic SQL

You are:

• Customer oriented, understanding our partner's business challenges and opportunities
• An excellent communicator - both verbally, in writing and visually. 
• A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions
• Able to thrive in environments with a certain amount of ambiguity and that evolve rapidly in response to a changing external environment
• Curious and analytical. You rigorously question and test your own and others’ assumptions, supported by data
• A great colleague - the kind of person people love working with, open to sharing your experience with and seeking growth opportunities from others
• Interested in joining a high-performing team with a supportive and inclusive culture.

You will:

• Be part of a global, distributed team, which means flexible working hours and a requirement to participate in early or late meetings on a regular basis
• Be working with people from a variety of backgrounds and cultures
• Be expected to travel <10% of the time, once business travel returns

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