Principal Product Marketing Manager

About the Role

At Netlify, our marketing team is committed to fostering growth, increasing brand awareness, and engaging with our community. We are looking for a passionate, hands on, and data-driven Principal Product Marketer to join the marketing team and help steer go to market strategy for our core platform and related releases. In this role, you’ll shape the product narrative, positioning, and messaging, feeding back into product strategy, and ensuring that our products resonate with our target audience of developers, technical decision-makers, and enterprise customers.

What You’ll Do:  

• Drive Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for our core platform, and guide new product launches, updates, and features. Align these strategies with overall business goals and marketing programs to ensure impactful product releases.
• Craft Positioning & Messaging: Create compelling product positioning and messaging that differentiates Netlify in the marketplace and resonates with developers, technical decision-makers, and enterprise buyers.
• Conduct Market Research: Lead market research and competitive analysis to inform product strategy, identify trends, and uncover growth opportunities.
• Enable the Sales Team: Develop and deliver sales enablement tools, such as product decks, one-pagers, battle cards, and training materials, to empower the sales team to effectively communicate Netlify’s value propositions.
• Develop High-Impact Content: Collaborate with demand and content marketing to produce product-related content, including whitepapers, case studies, blog posts, and webinars that drive engagement and product adoption.
• Collect and Leverage Customer Insights: Use customer feedback, data, and insights to refine product messaging and improve the customer experience across the product lifecycle.
• Collaborate Cross-Functionally: Work closely with product management, engineering, sales, and customer success teams to ensure product marketing efforts are aligned with product development and customer needs.
• Track Performance: Define key metrics to measure the success of product marketing initiatives, and continuously optimize strategies and tactics based on data-driven insights.

What You’ll Bring: 

• Extensive Experience: A breadth of product marketing experience, with a strong focus on B2B SaaS or developer-centric products. Experience in the web development or cloud platform space is highly preferred.
• Strategic Leadership: Proven ability to lead successful go-to-market strategies for complex products in a fast-paced environment, with a strong focus on execution and results.
• Exceptional Communication Skills: Superior written and verbal communication skills, with the ability to craft clear, concise, and compelling messaging that resonates with target audiences.
• Analytical Acumen: Strong analytical skills with the ability to interpret market data, customer feedback, and performance metrics to inform and refine marketing strategies.
• Collaborative Approach: Ability to work cross-functionally with multiple teams, managing relationships with stakeholders at all levels to drive alignment and achieve goals.
• Adaptability: Comfort navigating ambiguity and thriving in a rapidly changing environment with a high degree of autonomy.
• Customer-Centricity: A deep understanding of customer needs and the ability to translate those insights into effective product marketing strategies.

Applying

Not sure you meet 100% of our qualifications? Please apply anyway!

When applying please include: 

A resume or short listing of your job history & skills (link to a LinkedIn profile would be fine). We appreciate a cover letter explaining why you would enjoy working in this role at Netlify to get to know you a bit better, though this is not required and will not impact your application. Our mission is to “build a better web” and that cannot be done without a diversity of skill sets, backgrounds and thoughts. 

Of everything we've ever built at Netlify, we are most proud of our team. Netlify is an Equal Opportunity Employer. We are devoted to building a team of people with diverse backgrounds and lifestyles. Driving equality empowers our team, enables us to innovate, and helps us maintain a more inclusive environment. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, religion, age, race, military/veteran status, citizenship, pregnancy status, or any other differences. If we can do anything to provide a better interview, i.e. accommodate a disability, then please let us know by emailing [email protected]. 

About Netlify

At Netlify, we’re on a mission to build a better web by making it easier than ever to build, deploy, and scale web applications. We are a Series D company with a $2B valuation and have raised over $200M from investors such as Andreessen Horowitz, Kleiner Perkins, EQT, Bessemer, BOND and Menlo Ventures. As a globally distributed organization, we aim to create a company culture where the best idea can come from anywhere and strive to be thoughtful, caring, and collaborative in our work within and across teams.  To learn a bit more about our team and who we are, make sure to visit our About page. 

At Netlify, we are committed to equal pay for equal work. Netlify anchors our compensation philosophy on a market-based approach, therefore salary ranges may differ depending on the cost of labor in a particular location. Our base compensation for this role is targeted at $157,794 - $213,486 for most US-based locations. Candidates based outside of the US or in premium markets such as New York City, San Francisco, Los Angeles, Boston, Seattle, and Austin should consult with their Talent Acquisition partner regarding location-based ranges, as it may be higher or lower than the average US range listed. The starting pay will be determined based on multiple factors, including expertise and skills, market demands, experience, internal equity, and applicable geographic location. The salary provided is in addition to robust benefits and participation in Netlify’s equity plan. These compensation packages and ranges are subject to change and may be modified in the future. Your Talent Acquisition partner will be available to answer any questions during the hiring process.