Principal Product Marketing Manager, Artificial Intelligence

The Asana marketing team is focused on driving growth and building a brand that customers love. We focus not only on acquiring users, but also on creating content and campaigns that nurture existing teams and drive them to upgrade. Our team is growing rapidly, and includes team members focused on product marketing, content creation, partnerships, ads, and lifecycle marketing.

We recently launched one of Asana’s most exciting announcements in our company’s history, Asana Intelligence—a human-centric approach for leveraging AI to help organizations safely and securely make better decisions and maximize impact.

We are looking for an experienced product marketer to join the team and help our enterprise customers see Asana as the intelligent navigation system for organizations in this next era of work. You will work closely with company leadership on bringing Asana’s unique AI vision to life to accelerate our mission, inclusive of working with our product, engineering, sales, and marketing teams to develop positioning, messaging, and integrated go-to-market plans for Asana Intelligence.

This role is based in our San Francisco office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements. 

What you’ll achieve

• Develop a deep understanding of Asana’s AI capabilities, the dynamic market trends, competitive landscape, and changing customer needs to help accelerate our growth
• Craft compelling enterprise AI messaging and positioning that excites and educates customers, and informs our unique product strategy 
• Collaborate with product, sales, and marketing teams to build impactful go-to-market plans
• Build differentiated marketing assets, like webinars, case studies, and sales enablement, that showcases Asana’s enterprise AI capabilities to customers and prospects
• Partner with company leadership to develop an AI strategy and long-term business vision that only Asana Intelligence can deliver
• Track and measure performance metrics to continuously improve our marketing efforts, while uncovering new growth opportunities 

About you

• Minimum 6 years of experience in Product Marketing within B2B SaaS industry 
• Experience with LLM, ML, and / or AI technologies
• Product messaging and sales enablement experience, across multiple content types
• Experience building or driving a program from the ground up in a fast-paced environment
• History of strong collaboration with product, engineering, design, marketing, and sales teams
• Exceptional written, visual, verbal communication, and presentation skills
• Proven ability to lead and influence cross-functional teams with a vision
• Ability to craft results-driven campaigns tied to team and company objectives
• Passion for learning new products / industries and diving into the nitty gritty technical details

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. 

For this role, the estimated base salary range is between $207,000 - $279,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefit packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. 

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

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