Manager, User Research

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better. 

We’re looking for a User Research Manager to foster the team empowering Webflow with decision-making superpowers. You’ll own the outcomes for research projects embedded within our Product Pillars, helping us better understand users, customers, and potential customers of Webflow and how to bring their needs and wants to existing and new product initiatives for Webflow.

By working closely with leaders in Product, Design, and Insights, you will drive research projects that deliver concise, easy-to-understand, high-quality insights to help teams launch exciting new solutions for Webflow customers. You will lead a team of Researchers leveraging qualitative and quantitative methodologies to build a full and robust understanding of what people want and will work alongside Research Operations to ensure smooth and efficient execution.

About the role:

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time 
• Permanent 
• Exempt
• Our cash compensation amount for this role ranges depending on the cost of labor of the geographic area. The ranges shared below may change if you are hired in another geographic location.
• United States  (all figures cited below in USD and pertain to workers in the United States)
  • Zone A: [$190,000 - $271,000]
  • Zone B: [$179,540 - $255,000]
  • Zone C: [$167,000 - $239,000]
• Canada  (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
  • [$217,000 - $308,000]

[PERMANENT ROLES ONLY] This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Head of Research

As a User Research Manager, you’ll… 

• Own research objectives for your team in alignment with company strategy and lead the team’s work to successful outcomes. Proactively lead high-impact research initiatives to influence the product roadmap and strategy by uncovering user needs and answering critical business questions.

• Review research plans and analysis to ensure the delivery of impactful, easy-to-understand, and widely applicable insights and findings. Combine qualitative and quantitative methods to craft clear, actionable narratives that drive alignment and decision-making.

• Prioritize and evangelize data-driven decision making alongside our Insights team.

• Collaborate with cross-functional partners including Product, Design, Insights, Engineering, and GTM teams to align research strategy and ensure insights shape the end-to-end customer experience.

• Get into the weeds enough on research to ensure principled and confident decisions, and proactively ensure key milestones are communicated and met.

• Stay on top of trends and best practices in Research with special attention to content and web development and AI to keep our products innovative and competitive.

• Advocate for ethical, scalable, efficient, and impactful research practices across all aspects of our product development process.

• Work with Insights leadership to create and uphold cultural initiatives that keep our research team engaged, excited, and close knit.

• Cultivate talent on the team, growing both professional and technical skills for Researchers and assisting in hiring as we scale Research at Webflow.

• Influence and support the formation of technical product roadmaps and tactical solution designs that are highly usable and useful to a diverse and global audience.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

You’ll thrive as a User Research Manager if you have…

• An extensive research portfolio showcasing expertise in leading highly technical products, with proven success in high-impact projects.

• 2+ years of experience managing both junior and senior researchers on complex projects, setting strategy and breaking down complex asks into individual projects.

• Comfort with stakeholder collaboration in a fully remote environment to discover insights, identify unmet needs, craft better products, and significantly impact company strategy.

• Exceptional people-problem-solving skills, with a track record of improving research processes, supporting career growth in senior levels and above, and collaborating with cross-functional managers as a team.

• Excellent communication and presentation skills, with the ability to articulate research vision and strategy at all organizational levels.

• Strategic thinking with the ability to craft a long-term vision, while focusing on achievable but aspirational shorter term key objectives and results.

• Bias toward advocating for mixed methods approaches, combining qualitative and quantitative data to minimize bias and deliver richer insights.

• Experience leveraging common Research methodologies, including moderated and unmoderated usability studies, contextual inquiries, in-depth interviews, surveys (CSAT, UMUX, etc), and diary studies.

• Willingness to sweat the details to ensure that the products that ship continuously exceed our customer’s expectations.

• Examples of demonstrating any of the following qualities: growth mindset, shares work early and often, bias toward action, motivation to make things better, comfortable with ambiguity, love of craft & quality, and optimistic about the future.

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.