What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Lead, Product Marketing Manager - Consumer Financial Services position?

The suggested salary for this position is $152,100-$185,900*

Is telecommuting possible for this position?

Yes, telecommuting is possible for this position

Lead, Product Marketing job at Kraken

About Kraken

As one of the largest and most trusted digital asset platforms globally, we are empowering people to experience the life-changing potential of crypto. Trusted by over 8 million consumer and pro traders, institutions, and authorities worldwide - our unique combination of products, services, and global expertise is helping tip the scales towards mass crypto adoption. But we’re only just getting started. We want to be pioneers in crypto and add value to the everyday lives of billions. Now is not the time to sit on the sidelines. Join us to bring crypto to the world.

To ensure Kraken is the right fit for you, please ensure you read Kraken Culture Explainedto find out more about us!

What is Kraken Consumer?

Kraken continues to expand the reach and accessibility of crypto to the world. We are looking for an experienced product marketing leader for our Consumer PMM Financial Services team to drive growth and build wealth for the next generation. You and your team will orchestrate go-to-market strategy and execution to bring our innovative consumer financial products to market and achieve our goals. You and the team of product marketers that you build will be responsible and accountable for the success and growth of our Consumer financial and investing products. We focus on resonance in our storytelling and we are thoughtful and calculated with our big bets.

The Role

We are looking for an experienced fintech product marketing leader to lead taking our Consumer financial services products to the next level. You have a track record of shipping successful B2C, consumer fintech, investtech, gaming, social, payments, or crypto products to those early in their crypto journey. You’ve helped users invest, save, spend, and manage their finances. You’ve got a deep interest in crypto that goes at least a level deeper than checking in on the price and the latest news. You see the future potential and opportunity in this space relative to the traditional financial system and you can clearly speak to it. You know how and when to activate and orchestrate other marketing functions to maximize the success of your products. You’re shipped successful products before with product, design, and engineering teams.

You and your team will orchestrate go-to-market strategies and execution to bring our innovative features to market and achieve our goals. You will be responsible and accountable for the success and growth of our financial products, including investing in crypto. We focus on resonance in our storytelling and we are thoughtful and calculated with our big bets.

In this key role, you’ll influence the product roadmap. Your team will lead, organize, conduct, and coordinate proactive quantitative and qualitative research with various stakeholders and partners to distill insights that help us deeply understand and empathize with our existing and prospective clients. You will learn their most pressing needs and problems. These inputs will influence our product-lead growth, segmentation, messaging and experimentation. You will inform how we solve these problems and execute how we take these products to market and beyond.

You will activate cross-functional partners in marketing at the right time to achieve our go-to-market goals. This will include setting measures of success and defining the inputs/outputs needed to derive product-market fit. You will use these to activate and direct acquisition, retention, content, social, comms, brand, creative, and other teams. You will conduct the efforts needed to achieve and scale growth.

Applicants with crypto (or other asset classes) trading backgrounds strongly preferred. We’re looking for someone that knows the technical aspects of trading and has an understanding of the culture of crypto and crypto trading.

What You’ll Do

Leverage your knowledge of different marketing functions and how (and when) to best leverage and activate their skills for product launches and sustained growth
Orchestrate marketing from inbound to go-to-market execution across UXR, market research, data and intel, acquisition, retention, content, comms, social, and brand to frame a unified narrative
Dive in and assume a variety of marketing roles when the need arises; you can flex between strategy and execution seamlessly
Influence the Consumer product roadmap to help clients save, invest, spend, and learn about crypto through coordinating ongoing research and analysis and thoughtfully launching new products
Quickly grow and build your expertise in crypto and consumer fintech to identify trends and opportunities that create alpha for the product and marketing teams focused on Consumers
Growth transacting clients by launching new products, coordinating with retention and growth teams to further engage existing users and finding new traders
Plan and execute go-to-market strategies for new features, enhancements, and token listings by forming the positioning and messaging
Learn what clients need before they need it through direct research, surveys, competitive intel, and market sizing
Consider the DNA of Kraken, the cultural values we stand for everyday, and ensure those genetics are in each product we ship to further deliver on our brand promise
Take a diplomatic leadership approach to involve stakeholders early and get cross-functional work done; be a proactive leader and decision-maker that can rally leaders around a common problem or goal
Use sound product sense in marketing every day: identify the problem we are solving for, our hypothesis, what goals we will set and how we measure them, what channels are best to use, what we should do now, next, and later, and plan we will scale and automate
Create and share intel on competing products and marketing; summarize what is working well and what is not and how we will differentiate ourselves; know our products, our competitors products, and the differences between them better than anyone
Use quantitative and qualitative analysis to create briefs and narratives that identify opportunities to grow our client base
Plan and execute go-to-market strategy for new products by framing the positioning, messaging, and value propositions for each relevant client segment
Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals
Be an owner: step up and take the lead on challenging, ambiguous work

Who You Are

You have a minimum of 6+ years of previous experience in product marketing, martech product management, or lifecycle marketing within a trading or investment context
Required experience in trading fintech, trading products, charting, financial markets or cryptocurrency
You have a strong interest in crypto and belief in its future impact on economics, trade, and society; you follow the industry whether you’re a seasoned OG or you recently started your journey down the rabbit hole and through the looking glass
You’re a concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive summary
You’re an ally to product managers and other marketers, often volunteering to test alphas/betas, lead inbound customer research, and seek diverse perspectives
You can be the antithesis of a lone wolf: you clearly communicate and involve stakeholders early and often and work to secure buy-in, address concerns, and incorporate feedback
You’ve got an ease about you: you address urgency head-on and handle difficult, ambiguous situations with a clear, cool head and an open mind

#US

#CANADA

#Europe

#LI-REMOTE

#LI-MR2

We’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

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Lead, Product Marketing Manager - Consumer Financial Services

What You’ll Do

Who You Are

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