Lead Designer, Brand

We are looking for a seasoned Lead Designer to help build and evolve the Course Hero brand. This role sits within our Brand Creative team, a small but mighty multi-disciplinary team of designers and writers, responsible for crafting Course Hero’s look and feel. With a focus on creativity and quality, this team helps ensure all brand and marketing touch points reinforce Course Hero’s brand promise. We pride ourselves on being collaborative, always learning, and using creative problem solving for projects big and small. 

As a Lead Designer, Brand, you’ll concept and execute creative solutions across a variety of channels and touch points, including our website, social, email, video, and events. This is a highly collaborative role, working closely with other designers, writers, product teams and marketers to craft new and compelling ways to engage Course Hero’s audience and build brand awareness. You’ll operate at a strategic and hands-on level, bringing a well-trained design eye to refine the craft, consistency, and quality of Course Hero’s brand. Working with the Director of Brand Design and other partners, you’ll play a key role in maintaining and evolving Course Hero’s brand system – from type treatment to icons to illustrations and everything in between. The ideal candidate is a proactive problem solver, has a passion for crafting meaningful stories, and is excited by the challenge of helping students learn faster, better, and more affordably. 

Here are some ways you’ll make an impact:

• Understand the business and deliver world-class creative brand experiences in a fast-paced environment
• Guide, evolve, and maintain a growing brand design system 
• Craft stories to explain product benefits in simple yet memorable ways 
• Collaborate with marketing, product design, and growth teams to concept campaigns, product features, and communications that support a seamless study experience 
• Articulate how design decisions impact the company's overall goals and objectives
• Extend the reach of brand design by thinking at a systems level and creating solutions that scale
• Enhance our in-house skill set by managing or guiding the work of outside agencies or freelancers

Are you our Lead Designer?

• 8+ years of experience with a strong portfolio of relevant work 
• Expertise in color, typography, layout, and composition
• Effectively present work & communicate ideas to a variety of audiences and stakeholders
• Demonstrated experience building creative that supports marketing and business objectives
• Creative concepting and storytelling skills you’ve used to create impactful brand and marketing campaigns
• Ability to lead all aspects of a project, from high-level concepting to production
• Builds strong relationships with team members and cross functional partners 
• Experience art directing freelancers, illustrators and motion graphics designers
• Leads an iterative design process and is open to feedback

Bonus Points 

• Growth marketing experience
• Motion graphics experience 
• Familiarity with product design
• BFA/MFA in graphic design, new media, communications design or related discipline

Benefits & Perks!

• Competitive salary, annual bonus, and RSUs
• Medical coverage, including full dental and vision
• Life and disability benefits
• 401(k) program (US)  / retirement savings plan (Canada) with company match
• One month paid sabbatical after 5 years at the company
• Education reimbursement
• Professional development workshops & industry conferences
• Paid parental leave
• Flexible work schedule
• Social responsibility program (volunteer time off and donation matching)
• Annual wellness stipend
• Monthly tech stipend
• Annual family planning stipend
• Monthly snack boxes delivered to your door
• Cell phone allowance

For positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records. Other locations: IL, MA, NJ.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience!

We are a virtual-first company and have employees dispersed throughout the United States and Canada. We have a market-based pay structure that varies by location. The base pay for this position is dependent on multiple factors, including candidate experience and expertise, and may vary from the amounts listed below. You may also be eligible to participate in our bonus program and may be offered an equity award, benefits, and other types of compensation.

This role is eligible for hire in the San Francisco Bay Area (US), Vancouver (Canada), and Toronto (Canada).

In accordance with California law, the base salary for this role if filled within California is $168,000 - $228,000.

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