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About Workato
Workato is the only integration and automation platform that is as simple as it is powerful — and because it’s built to power the largest enterprises, it is quite powerful.
Simultaneously, it’s a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases.
We’re proud to be named a leader by both Forrester and Gartner and trusted by 7,000+ of the world's top brands such as Box, Grab, Slack, and more. But what is most exciting is that this is only the beginning.
Why join us?
Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley, please submit an application. We look forward to getting to know you!
Also, feel free to check out why:
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Business Insider named us an “enterprise startup to bet your career on”
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Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world
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Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
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Quartz ranked us the #1 best company for remote workers
Responsibilities
We seek a talented and analytical Product Marketing Manager - Customer Intelligence (MBA Intern) to join our growing team. This role will be instrumental in leveraging customer data, analyzing use cases, and vertical insights to develop compelling collateral demonstrating the value of Workato within specific industries. The ideal candidate will possess a deep understanding of customer behavior, a passion for storytelling, and the ability to translate complex data into actionable insights for our sales teams.
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Data Analysis: Thoroughly analyze customer data to uncover trends, patterns, and insights relevant to targeted industries and verticals.
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Use Case Development: Collaborate with cross-functional teams to develop use cases that showcase how organizations leverage Workato to automate workflows and drive business outcomes.
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Collateral Creation: Create impactful collateral, including white papers, one-pagers, case studies, and vertical insights, that effectively communicate Workato's value proposition within specific industries.
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Sales Enablement: Work closely with the sales teams to ensure they are equipped with the necessary content and insights to articulate Workato's benefits effectively to prospects and customers.
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Market Research: Stay informed about industry trends, competitor offerings, and customer needs to inform product positioning and messaging strategies.
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Content Optimization: Continuously refine collateral based on performance metrics and feedback from sales teams to ensure relevance and effectiveness.
Requirements
Qualifications / Experience / Technical Skills
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A recent MBA graduate, or a current MBA student are preferred.
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Strong analytical skills with the ability to derive actionable insights from complex data.
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Exceptional written and verbal communication skills, with the ability to craft compelling narratives that resonate with target audiences.
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Experience developing a variety of marketing collateral, including white papers, case studies, and one-pagers.
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Ability to collaborate effectively in a cross-functional team environment and influence stakeholders at all levels.
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Familiarity with SaaS business models, integration technologies, and digital transformation trends.
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Proficiency in data analysis tools (e.g., Excel, Tableau) and CRM platforms (e.g., Salesforce).
For California applicants, the pay for this role begins at $28
Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Internship contract
- Is telecommuting possible for this position?No, telecommuting is not possible for this position
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