Head of Product Marketing

Veriff is seeking a stellar Head of Product Marketing to lead our global product marketing team. This leader will play a pivotal role in the development and execution of go-to-market strategies, product positioning, and messaging that sets our SaaS product apart in a competitive landscape. As a key member of the GTM leadership team, you will shape both short and long term strategies to achieve Veriff’s business goals.

As the Head of Product Marketing, you will focus on scaling our messaging globally by managing product launches, collaborating with cross-functional teams, and developing compelling sales and marketing materials. Leading our team of product marketing managers, you will develop growth strategies, drive market leadership and work closely with product and marketing leaders to align growth efforts with broader company objectives.

You’ll help us protect honest people online by:  

• Providing hands-on leadership to an international team of product marketers to ensure effective team performance and development.
• Developing strategic, differentiated product positioning, value proposition and messaging informed by market insights, and product understanding.
• Leading product launches and evaluating promotional plans to ensure that the key messages are effectively conveyed to customers, measuring outcomes and adjusting plans to meet the goal.
• Applying best practices for product launches and positioning, collaborating with product managers on pricing and packaging.
• Managing product launches and releases, both internally and externally
• Working with product, marketing, sales, and other cross-functional teams to scope the market opportunities in existing and new markets.
• Collaborating with brand and growth marketing teams to implement marketing strategies
• Producing content and enablement materials for internal teams
• Driving continuous improvement in the marketing division by enhancing processes, emphasizing data-driven decision-making, and fostering a culture of excellence.

You are the right future Veriffian for the job if you have/are:

• 7+ years of marketing experience in the SaaS space
• 3+ years of experience managing teams
• Proven track record of developing and executing successful end-to-end product launches for global B2B products.
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, HubSpot, Marketo).
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Creative thinker with a data-driven mindset and a passion for continuous improvement.

You’re an especially awesome match if you have/are:

• Previous experience within the identity verification industry or related fields
• Experience working in a high-growth tech company.
• Experience in managing budgets and optimizing ROI.
• A passion for protecting honest people online and a commitment to Veriff’s mission.

Compensation:  

The base salary for this role is $138,000 - $165,600 per year.  Please note that our salary ranges are based on current market data and the offered compensation may vary based on experience, skills, location, and other factors permitted by law

Eligible Locations:  

California, Colorado, Florida, Georgia, Idaho, Illinois, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Vermont, Virginia, Washington (Ideal candidates will live within the Eastern Standard Timezone (EST)

Why Veriff?

We are the preferred identity verification platform partner for the world’s most innovative growth-driven organizations helping conveniently verify and safeguard users anywhere in the world. We support the broadest number of identity documents from nearly every country and territory in the world - and this is continually increasing! With a diverse team and offices in the United States, United Kingdom, Spain, and Estonia, as well as robust backing and funding from investors including Accel, Alkeon, IVP, Tiger Capital, and Y Combinator, we’re dedicated to helping businesses and individuals build a safer and more secure world. We strive to be the benchmark for trust online, and we take pride in being a positive force. 

When you join Team Veriff, we offer you the opportunity to have a real impact and advance your career, while looking after you along the way with a range of benefits designed with you in mind. Some of our favorites include...

• Flexibility to work from home
• Extra recharge days per year on top of your annual vacation days
• Stock options that ensure you share in our success
• Learning and Development and Health & Sports budgets that you are free to tailor to your own needs
• Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary

We are an Equal Opportunities employer committed to a diverse and representative team. Different opinions, perspectives and personalities push us forward. We want to hear from people who are passionate about their work and align with our values. Regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability. We also know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates - so rest assured, whoever you are, we want to hear from you!

Please be informed that in the final stage of the recruitment process we may request you to go through identity verification. For more information, please see Recruitment Privacy Policy.

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