What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Head of Product Marketing Users Spend position?

The suggested salary for this position is $222,800-$272,300*

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

Head of Product Marketing job at Gojek

About the Role

This role reports directly to the GoPay Marketing Head to build a strong foundation of overall GoPay penetration through our multiple use cases; i.e. Food & groceries, Transport & logistics, Retail & commerce, Games & entertainment, Bills & Pulsa. This role works closely with the Pod team and other business units within GoTo ecosystem to manage end to end product marketing initiatives to grow monthly transacting users (MTU) through new and retained users with the aim to build GoPay to become the hub of users spend.

What You Will Do

Build, nurture and manage the product marketing team of users spend including coaching and developing existing members and hiring and onboarding new members as needed, focusing on several pillars:
Grow penetration of GoPay both within our own GoTo ecosystem (i.e. Gojek and Tokopedia) and outside of GoTo ecosystem (i.e. offline retail, offline F&B, etc) through end to end marketing efforts covering in-app, online and offline activities.
Understand the users insights, GoPay’s product magic and how to connect the two through robust GTM plan and strategy
Orchestrate concerted strategy and efforts to strengthen GoPay’s brand perception as ubiquitous brand in the heart and mind of users
Work closely with the internal cross-functional leaders, varied from pod leaders, product, partnership, research, business insights, etc to align on strategy and oversee the execution and impact measurement.
Work closely with external partners (i.e. priority partners/merchants) to develop joint marketing activities that are relevant for our users
Manage, control, monitor and optimize Marketing spend as per budget, to achieve OKR efficiently.
Build the team’s capability and grow them into solid product marketing experts

What You Will Need

At least 12 years of overall experience, and minimum 4 years experience in product marketing management, digital marketing, and other related fields.
Strong leadership qualities, be it towards people management as well as thought leadership thinking and presence.
Consumer driven mindset with strong ability to understand user insight and translate them into actionable strategy and plan
Solid data driven analytical thinking to form clear PoV that will inform the overall strategy
Able to roll up sleeves and get down in the trenches as needed
Passionate about building user focus product experience and communication by creating genuine and authentic customer relationships
You’re biased toward action, are a great collaborator and are able to distill complex plans into clear and actionable tasks.
Strong project management and ability to manage multiple campaigns with eyes on details without losing sights of the big picture
You have a track record of driving highly effective marketing campaigns and product changes because you make users’ problems your own
You have a true passion for GoPay’s mission for financial inclusion across Indonesia
Have an interest in fintech and be willing to learn about the industry

Bonus points if:

Have worked in tech industry and/or startups before

About the Team

Our Product Marketing team, a subsidiary of the larger GoPay Marketing team, consists of 40+ people based in Jakarta who are experts in product marketing, branding, social media management, and content creation. This is a very close-knit group who ensures Gojek’s overall infrastructure which enables sustainable business growth is solid and healthy.

We like to visualize ourselves as a bunch of Spider Men/Women securing webs across high-rise buildings so our GoTroops can move around on higher levels with ease. We take the time to understand the various needs and preferences within our Gojek ecosystem (consisting predominantly of our customers, driver-partners, and merchant-partners), rely on numbers and data-points, and build off what makes our products unique in order to formulate our market strategy and path forward as a team.

Our team is driven by our shared mission to provide financial inclusion for every Indonesian, anytime, anywhere. We strive to help them live a better life through providing easy financial access and services. After all, it’s said that people don’t buy what you do, people buy why you do it.

The COVID era has been a challenging time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We're a very close team made up of bookworms, gamers, coffee drinkers, and Netflix watchers. We look out for one another, and work together to get the job done.

About Gojek

Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'

Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.

As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.

Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.

About GoTo Financial

GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.

GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.

Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.

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Head of Product Marketing Users Spend

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