Head of Product Marketing - Remote EMEA

How you will make an impact

Hygraph is the next-generation content management platform uniquely situated in a competitive landscape with its newly announced federated capabilities. As part of our evolution, we's looking for the Head of Product Marketing to join our growing team.

Reporting to the VP of Marketing, you will be leading the product marketing team and working closely with our product, partnerships, and sales teams to develop product marketing materials and campaign initiatives to win new businesses and serve existing customers. 

The ideal candidate should have deep understanding ofMACH domain (e.g. CMS, e-commerce, search, experience management), DXPs or API tooling, and experience in developing and implementing a comprehensive content and messaging strategy aimed at both technologists and business professionals.

In this role, you will:

• Lead a team of 2 people, a product marketer and a partnership marketer. 
• Create comprehensive, yearly product marketing plans,defining value propositions, positioning, and messaging for different personas and segments.
• Create collaterals in order to support demand generation, analyst relations, and public relations.
• Plan and execute successful product launches by partnering up with the product management and the rest of the marketing team.
• Build and execute the strategic GTM plans that communicate the value of the Hygraph to multiple audiences in collaboration with the Demand Generation team.
• Collaborate with the product team: You will work closely with the product team to contribute to the product roadmap and feature prioritization based on market needs and customer feedback.
• Oversee and improve our product marketing function, monitoring performance to ensure that marketing plans yield desired business outcomes.