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Head of Product Marketing

Full-timeProduct Marketing Manager$9-$450 per day Remote
Professional development opportunities
Pet-friendly office policies
Employee discount programs
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About Recurly:
Recurly, Inc. provides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide. Subscription businesses such as Sling TV, BarkBox, FabFitFun, Cinemark and depend on Recurly to harness the power of the subscription model and drive recurring revenue growth. Since its launch in 2009, Recurly has deployed subscription billing for thousands of companies across 42 countries. Our platform empowers billions of credit card transactions and has enabled customers to recover $450 million + in Revenue.

Recurly is backed by Accel-KKR, a leading technology-focused private equity firm with over $9 billion in capital commitments. The partnership offers Recurly access to significant capital and resources to make continued investments in technology and platform innovation and expand our go-to-market initiatives.

Headquartered in San Francisco, Recurly is hiring remotely across the US depending on role and experience.

The Head of Product Marketing  will help accelerate the way we engage the market by communicating product value, driving product distribution and championing the customer.Subscription management is a fast-paced market, and product marketing is central to capitalizing on market trends, customer needs and building a GTM that scales. Looking for an experienced product marketing lead that will build/drive our product marketing organization across multiple impact areas including product growth (inbound), segment strategy (outbound), sales enablement, customer and insights. 
The ideal candidate for this role has a strong background in GTM development, harnessing data, VOC and stakeholder inputs to sharpen our attack plan in the market. Must be a strong collaborator, partnering with Product, Sales and other internal stakeholders. 
In this role your team will be focused on go-to-market strategy, audience and persona definition, positioning, messaging development, competitive analysis, customer engagement, and partner and sales enablement programs. Recurly is an ideal environment for experienced B2B product marketing professionals with creative problem-solving and well-honed analytical skills who are passionate about harnessing a large market opportunity and scaling a business. Preference for candidates with experience at growth-stage companies who have demonstrated that they can compete and win by translating customer and market understanding into differentiated value propositions and engagement strategies.


  • Drive product revenue contribution through new customer acquisition - with  expanded product storytelling and verticalization - and help grow our existing customer base through adoption, cross-sell and upsell. 
  • Understand the customer journey and integrated marketing strategy to address all stages of the funnel. Partner with the demand generation and content teams to help them develop incisive, crisp deliverables and sharply-focused marketing programs using this knowledge. 
  • Drive Customer advocacy - you are the expert on our customers, bring their stories and needs to life. You shape robust plans to develop this community, drive growth and develop advocates with our customer success team.  
  • Insights-driven - whether it is VOC, our own data or developing consumer research to tell a new story or refine roadmap
  • Increase deal acceleration and competitive win rate through Market and Competitive Intelligence - understand market opportunity and competitive landscape, translate that into meaningful strategy and sales enablement.
  • Enable our sales team and channel partners; train them on the problems we solve for our buyers and users; develop internal and external tools, presentation decks, demo scripts, competitive briefs and teach them how and when to use them.
  • Plan the launches of new products and releases of new product capabilities, and manage the cross-functional implementation of the plan.
  • Develop positioning and messaging platforms, contribute to pricing strategy, and have a deep understanding of Recurly’s target markets.
  • Work with colleagues across the company to increase customer engagement and learning initiatives that drive revenue and growth of the install base.
  • Collect and analyze ICP, market sizing, sales, customer and prospect feedback to inform strategy, and support win-loss analysis.


  • 8+ years of product marketing experience in a high-growth environment, with a strong preference for experience in start-ups.
  • Proven ability to drive integrated GTM plans, differentiated messaging and product growth; experience in SaaS, payments and/or financial technologies preferred.
  • Clear history of enabling enterprise sales teams to succeed and exceed their goals.
  • Strong leadership skills and ability to collaborate and influence across stakeholders, internally and externally
  • Demonstrated reliance on data with the ability to identify trends and articulate business results achieved by past marketing initiatives.
  • Exceptional planning, communications, and interpersonal skills with the ability to meet deadlines.
  • Ability to wear multiple hats, manage several projects simultaneously and thrive in a fast paced start-up environment
  • Degree in business, marketing, finance, information technology or another related field.

As a full-time employee, Recurly offers competitive benefits programs, perks and options designed to fit your needs and the needs of your family. We offer medical, dental and vision benefits and a menu from which to choose options that work best for you and eligible dependents. We also offer life insurance, short and long-term disability, hospital indemnity, critical illness coverage, employee accident protection, health savings account (HSA) with company contribution & flexible spending account (FSA) options, employee assistance program, Legal and Pet Insurance.

Other perks may include:
Optional remote or in office work
401(k) Retirement Plan and company match
Company equity
Flex Time Off
Company Events
Tuition reimbursement
Commuter benefits
Volunteer opportunities
Monthly internet stipend

Recurly is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law. Recurly is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected]
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Head of Product Marketing position?
    The suggested salary for this position is $9-$450 per day
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Recurly
Purpose-built for recurring revenue companies, Recurly is the subscription management and recurring billing platform that drives transformational growth.
Billing, Enterprise Software
251-1K employees

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