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Head of Product Marketing - Payroll (AU)

Learning and development budget
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Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

How you’ll make an impact:

Xero has a vision to empower people in small business to create thriving workplaces through it’s Connected Workplaces strategy. The goal is to reach 5 million employees over the next three years by translating this strategy into a marketable, commercially viable product that helps build better workplaces for both employers and employees. 

Xero Payroll is a critical foundation for the Connected Workplaces platform and a significant revenue driver to the business. Already available across AU, UK and the NZ and serves the CA and US markets with a partnership with Gusto. There is a new product in development for CA, to launch in the next two years and the strategy for US is currently in review.   

As the Head of Product Marketing for Payroll you will be leading a team of product marketers to define, develop and execute product marketing strategies that enable growth of our products amongst employing small business customers. 

As a member of the Payroll Product Leadership Team, you will be part of strategy planning, transition to a global platform build and lead the planning, implementation and management of the overall product marketing strategy, in close collaboration with the global and regional GTM teams. You will be jointly accountable for the achievement of commercial (and customer) results in lockstep with the Payroll product and Global Customer Leadership Teams.

As a core member of the Connected Workplaces Product Marketing leadership team, you’ll collaborate with your peers to continually evolve our discipline towards our ‘target state’, bringing consistency and best practices across the broader team, and taking joint accountability for the engagement, development and wellbeing of our team members.

The results of your contribution will be: 

Lead a team of four highly engaged and effective product marketing managers, motivating them to make an impact by doing the best work of their lives

Synthesize market, customer, product and competitive insights into compelling propositions in key markets to help inform future roadmaps, propositions, drive activation and growth.

Work closely with key internal stakeholders to build strong, collaborative relationships to ensure the success of Payroll product solutions.

Act as the key liaison between product and our global Customer and regional GTM teams and to strengthen audience insight and a feedback loop to drive product adoption, optimisation and development.

Oversee the execution of the sales and marketing initiatives that support the Payroll product offering to ensure that all marketing and communications are accurate and representative of the proposition and messaging.

What you'll do

  • Lead the product marketing strategy, plan, positioning, messaging and direction for the Payroll product experience across AU, UK, NZ, CA and US 
  • Participate in setting the product vision and strategy with the Payroll Product Leaders 
  • Analyse key markets to help identify buy/build/partner roadmap decision and identify the most attractive pools of near-term opportunity to guide GTM targeting and results
  • Lead the customer value proposition development process, ensuring Product Marketing is a key contributor in understanding a market/customer opportunity, in order to set up customer relevant, competitively differentiated value ‘guardrails’ for product teams to ideate/develop within and then translate into global launches.
  • Connect the dots across products/portfolios to ensure we articulate the broader CVP for Payroll and Connected Workplaces customers
  • Drive alignment around key customer journeys to improve conversion and utilisation
  • Work with customers, product leaders/managers and designers to sustain and extend a deep understanding of customer problems and pain-points that our existing products (and near-term releases) solve. And, translate these insights into powerful storytelling presentations, GTM campaigns and resources
  • Oversee the go-to-market efforts through coordination for the Payroll Product portfolio across the Customer and GTM teams 
  • Take responsibility for the launch and on-going management of products updates, enhancements and variations, internally and externally
  • Inspire, excite and energize your team, sales and product teams to win by digging up and sharing customer, market and competitor insights
  • Hire, coach, mentor and develop product marketing team members. 

What You'll Bring with You

  • Deep understanding of, and passion for, Customer Value Proposition Development
  • Experience working in a matrixed structure- and proven ability to work through influence and internal partnership
  • Ability to work with key GTM leaderships dispersed across countries and time zones, and resolve complex GTM problems
  • The ability to handle changing priorities and lead through ambiguity
  • Love for storytelling and influential communications- being able to speak/translate Product to Customer, and Customer to Product
  • Ability to quickly build trusted and effective relationships across the business
  • Authenticity, diplomacy and drive/resilience
  • Ownership and ability to thrive in a fast-paced environment
  • Systems thinking approach- and ability to use learnings and apply broadly for the good of the broader team/org
  • Extensive leadership experience in a product marketing/strategic marketing role in a global business 
  • Experience leading teams, including remote staff
  • Experience working with dev teams an advantage
Why Xero?

At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package including shares plus a range of leave options to suit your well-being. Our work environment encourages continuous improvement and career development and you’ll get to work with the latest technology.  

Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.

Please note that we currently require all employees and contractors to be vaccinated against COVID-19 in order to work from a Xero office, or engage in any face-to-face Xero business.  Xero will work with anyone who is not vaccinated, or prefers not to disclose their vaccination status, to determine if any reasonable accommodations can be provided to ensure their role can be performed safely whilst the restriction is in place.
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Xero
Xero is a New Zealand–domiciled public technology company, listed on the Australian Securities Exchange.
Accounting, Billing
1K-5K employees

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