Head of Product Marketing - Payroll (AU)

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

Xero has a vision to empower people in small business to create thriving workplaces through it’s Connected Workplaces strategy. The goal is to reach 5 million employees over the next three years by translating this strategy into a marketable, commercially viable product that helps build better workplaces for both employers and employees. 

Xero Payroll is a critical foundation for the Connected Workplaces platform and a significant revenue driver to the business. Already available across AU, UK and the NZ and serves the CA and US markets with a partnership with Gusto. There is a new product in development for CA, to launch in the next two years and the strategy for US is currently in review.   

As the Head of Product Marketing for Payroll you will be leading a team of product marketers to define, develop and execute product marketing strategies that enable growth of our products amongst employing small business customers. 

As a member of the Payroll Product Leadership Team, you will be part of strategy planning, transition to a global platform build and lead the planning, implementation and management of the overall product marketing strategy, in close collaboration with the global and regional GTM teams. You will be jointly accountable for the achievement of commercial (and customer) results in lockstep with the Payroll product and Global Customer Leadership Teams.

As a core member of the Connected Workplaces Product Marketing leadership team, you’ll collaborate with your peers to continually evolve our discipline towards our ‘target state’, bringing consistency and best practices across the broader team, and taking joint accountability for the engagement, development and wellbeing of our team members.

Lead a team of four highly engaged and effective product marketing managers, motivating them to make an impact by doing the best work of their lives

Synthesize market, customer, product and competitive insights into compelling propositions in key markets to help inform future roadmaps, propositions, drive activation and growth.

Work closely with key internal stakeholders to build strong, collaborative relationships to ensure the success of Payroll product solutions.

Act as the key liaison between product and our global Customer and regional GTM teams and to strengthen audience insight and a feedback loop to drive product adoption, optimisation and development.

Oversee the execution of the sales and marketing initiatives that support the Payroll product offering to ensure that all marketing and communications are accurate and representative of the proposition and messaging.

At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package including shares plus a range of leave options to suit your well-being. Our work environment encourages continuous improvement and career development and you’ll get to work with the latest technology.  

Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.