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Xero

Head of Product Marketing - Accounting and Business Performance

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Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

How you’ll make an impact:

As the Head of Product Marketing for Accounting and Business Performance, you will be leading a team of product marketers to define, develop and execute product marketing strategies that enable growth of our core product experiences (including Analytics Plus, Bank Reconciliation, Banks Feeds and Reporting) amongst small business customers globally. 

As an extension of the Accounting and Business Performance Product Leadership Team, you will lead the planning, implementation and management of the global product marketing strategy, in close collaboration with product and GTM teams. You will be jointly accountable for the achievement of commercial (and customer) results in lockstep with product and GTM partner teams.

As a core member of the Small Business Accounting Product Marketing leadership team, you’ll collaborate with your peers to continually evolve our discipline towards our ‘target state’, bringing consistency and best practices across the broader team, and taking joint accountability for the engagement, development and wellbeing of our team members.

The results of your contribution will be: 

Lead a global team of highly engaged and effective product marketing managers, motivating them to make an impact by doing the best work of their lives.

Synthesize market, customer, product and competitive insights into compelling propositions in key markets to drive activation and growth.

Work closely with key internal stakeholders to build strong, collaborative relationships to ensure the success of the core product experiences that sit within this portfolio - Analytics Plus, Bank Reconciliation, Bank Feeds and Reporting.

Act as the key liaison between the our global and regional GTM teams and the customer (small business) to strengthen audience insight and a feedback loop to drive adoption, optimisation and development.

Oversee the execution of the sales and marketing initiatives that support the Accounting and Business Performance offering to ensure that all marketing and communications are accurate and representative of the proposition.

You will be part of the Global Product team so you will work with all our key regions, including Canada, US, UK, Australia, New Zealand and Asia. You will have the ability to travel if required.

What you'll do

  • Lead the product marketing strategy, plan, positioning, messaging and direction for the Small Business Account and Performance offering, all based upon powerful customer/market insights
  • Participate in setting the product vision and strategy with the product leaders within Small Business Accounting and Performance team
  • Analyse key markets to identify the most attractive pools of near-term opportunity to guide GTM targeting and results
  • Champion the customer value proposition development process, ensuring Product Marketing is a key contributor in understanding a market/customer opportunity, in order to set up customer relevant, competitively differentiated value ‘guardrails’ for product teams to ideate/develop within
  • Connect the dots across products/portfolios to ensure we articulate the broader CVP for small business customers 
  • Drive alignment around key customer journeys to improve conversion and utilisation
  • Work with customers, product leaders/managers and designers to sustain and extend a deep understanding of customer problems and pain-points that our existing products (and near-term releases) solve. And, translate these insights into powerful storytelling presentations, GTM campaigns and resources
  • Oversee the go-to-market efforts through coordination for the Small Business Experience Product portfolio across the Customer and GTM teams 
  • Take responsibility for the launch and on-going management of products updates, enhancements and variations, internally and externally
  • Inspire, excite and energize your team, sales and product teams to win by digging up and sharing customer, market and competitor insights
  • Hire, coach, mentor and develop product marketing team members

What You'll Bring with You

  • Deep understanding of, and passion for, Customer Value Proposition Development
  • Experience working in a matrixed structure- and proven ability to work through influence and internal partnership
  • Ability to work with key GTM leaderships dispersed across countries and time zones, and resolve complex GTM problems
  • The ability to handle changing priorities and lead through ambiguity
  • Love for storytelling and influential communications- being able to speak/translate Product to Customer, and Customer to Product
  • Ability to quickly build trusted and effective relationships across the business
  • Authenticity, diplomacy and drive/resilience
  • Ownership and ability to thrive in a fast-paced environment
  • Systems thinking approach- and ability to use learnings and apply broadly for the good of the broader team/org
  • Extensive leadership experience in a product marketing/strategic marketing role in a global business 
  • Experience leading teams, including remote staff
Xero is a Rainbow Tick certified employer.

Please note that we currently require all employees and contractors to be vaccinated against COVID-19 in order to work from a Xero office, or engage in any face-to-face Xero business.  Xero will work with anyone who is not vaccinated, or prefers not to disclose their vaccination status, to determine if any reasonable accommodations can be provided to ensure their role can be performed safely whilst the restriction is in place.

Please include a cover letter in your application, telling us why you’re a great fit for this position.
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Xero
Xero is a New Zealand–domiciled public technology company, listed on the Australian Securities Exchange.
Website
Industry
Accounting, Billing
Founded
2006
Size
1K-5K employees

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