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Group Product Marketing Manager

Health insurance
Flexible work schedule
Home office stipend
Professional development opportunities
Remote work options
Parental leave
Learning and development budget
Visa sponsorship
Please let Etsy know you found this offer on WeLoveProduct as a way to support us

Company Description

Depop is the community-powered fashion marketplace to buy and sell circular fashion, with over 30 million registered users in more than 150 countries. Depop is a place for anyone to discover and celebrate their style on their own terms, and to feel good about their fashion choices by extending the lives of millions of garments.

The company was founded in 2011 and is headquartered in London with offices in Manchester and New York. Depop has approximately 400 employees dedicated to its mission of building the world’s most diverse progressive home of fashion, that’s kinder on the planet and kinder to people. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company.

Depop is an equal opportunity employer. Our mission is to build the world’s most diverse progressive home of fashion. To do this, we encourage people from underrepresented communities to apply. We celebrate diversity and are committed to creating an inclusive environment for all employees. We’re continuing to build recruitment processes that are fair and welcome requests for reasonable adjustments required throughout your interview experience with us. Depop supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skillsets.

Job Description

Product Marketing connects Depop’s product magic with the needs of our current and future audience by leading on the discovery and go-to-market for new features and propositions. Product Marketing sits at the intersection of product and marketing to ensure the features Depop designs, builds and ships are positioned and rolled out in ways that meet the needs of our community. 

The Group Product Marketing Manager will be responsible for setting the Product Marketing team up for success and managing a team of Product Marketing Managers. As a Group Manager you will be responsible for setting the team vision, strategy and focus areas, and making sure the team is working on impactful streams of work. You’ll also build strong relationships with leaders from across the business, and find ways for the team to deliver compelling strategies that produce business results. If you are someone that enjoys solving customer problems and delivering exciting new products, whilst also championing and managing a Product Marketing team then this is the role for you. 


  • Responsible for Product Marketing team vision, strategy and focus areas.
  • Coaches and manages a team of Product Marketing Managers; ensuring each team member has an opportunity to grow through impactful streams of work and clear career development plans.
  • Identifies opportunities for the Product Marketing team to deliver impact by partnering closely with Product, Engineering and Marketing leadership and their teams. 
  • Champions the Product Marketing team and enables its impact internally by ensuring clear prioritisation, alignment and removal of any blockers. 
  • Leads strategic planning by partnering with teams to develop and deploy annual and quarterly plans aligned to the company’s strategic goals.
  • Puts in place the processes for the team to succeed and deliver compelling go-to-market strategies that deliver business impact.
  • Represents and reports on Product Marketing priorities and impact across the business. 


Qualifications/ Requirements

  • +8 years Product Marketing experience, with significant experience delivering direct-to-consumer products and propositions.
  • Experience delivering impact across the whole product development lifecycle in a Product Marketing role - you have an excellent understanding of product ways of working and how Product Marketing best delivers value to the business.
  • A track record of building, leading and directly managing a high-performing team. 
  • Strong stakeholder management and communication skills - you have experience effectively aligning a broad range of stakeholders, including senior leadership, on unknown opportunities.
  • Based in the UK or US (East Coast).

Nice to have:

  • Previous experience working in consumer tech or a two-sided marketplace business.


  •  12-months (From early Jan 2024)

Additional Information

UK Benefits

Health + Mental Wellbeing

  • Cash-plan or PMI - you have the choice of a healthcare plan that best suits you
  • Subsidised counselling and coaching - we partner with Selfspace to provide you with the opportunity for a good conversation with a qualified person
  • Cycle to Work scheme - choose between Evans or the Green Commute Initiative to help access a bike for your commute
  • Employee Assistance Programme (EAP) - have access to a confidential support network of expert advice 24/7
  • Mental Health First Aiders - we have trained individuals across the business to offer support and signposting

Work/Life Balance

  • 25 days annual leave with the option to carry over up to 5 days
  • 1 company-wide day off per quarter, for you to take some time for yourself and decompress
  • Impact hours: At Depop, we offer all full-time employees up to the equivalent of 2 days additional paid leave per year to volunteer. We allocate this time in hours to help you engage with your community with ease and flexibility.

Flexible Working

We’re Flexa® accredited, meaning we offer genuinely flexible working.
MyMode is our hybrid-working model, designed to empower our employees to choose a working mode that works for them. MyMode is composed of 3 working modes: Flex, Office Based and Remote.

  • Flex: we'd love you to head to your nearest Depop office once a week, but feel free to work from home the rest of the week.
  • Office: Want to head into the office more? No problem, you can opt to be "Office-Based", with your very own desk.
  • Remote: depending on your role you can request to be a remote worker, and only head into the office 4 times per year.

All of our offices are also dog-friendly! Do your best work with your best friend.
You can also apply to work abroad for 4 weeks of the year (in UK tax treaty countries).

Family Life

Our parental leave policies aim to support and enable parents to play equal roles in nurturing their families, in a way that is flexible and truly gender-neutral. Our full-time regular employees are eligible for 18 weeks of paid parental leave for the birth or adoption of their child. We also offer IVF leave, shared parental leave and paid emergency parent/carer leave.

Learn and Grow

  • We offer budgets for conferences, learning subscriptions and more. We also sponsor and run a myriad of programmes, conferences and meet-ups to upskill our employees and enhance their journey with us.

Your Future

  • Life Insurance (financial compensation of 3x your salary)
  • Pension (Depop will match your contribution up to 6% of your qualifying earnings)
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    We're not sure if telecommuting possible for this position
About Etsy
Etsy, Inc. is an American e-commerce company focused on handmade or vintage items and craft supplies.
E-Commerce, Internet
1K-5K employees

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