What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Group Manager, Product Marketing position?

The suggested salary for this position is $134,000-$224,000

Is telecommuting possible for this position?

Yes, telecommuting is possible for this position

Group Manager, Product job at Lyra

About Lyra Health

Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, 10 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.

About the role

Reporting to the VP of Product Marketing, this key role will lead product marketing for Lyra’s industry-leading network of mental health care providers. You will have end-to-end accountability for our core product and platform area, from providing insights to inform the product roadmap; to leading go-to-market strategy and launch plans; to creating and owning key sales and marketing deliverables; to supporting our sales team and engaging with prospects and customers.

You will:

Capture market and customer insights through direct firsthand engagement as well as directed research
Partner closely with your counterparts on the product and clinical teams to inform the product roadmap with insights on our prospects, customers, and market trends
Lead the go-to-market strategy and launch plans for Lyra Care and our differentiated provider network including models of care, employed and partner providers, clinical expertise, and platform capabilities
Own our product launches, working closely with PR, digital, growth marketing and other key colleagues in our marketing team to execute on excellent, insight-driven messaging that conveys our value proposition in a powerful way
Create and own key sales and marketing deliverables including core presentations on our provider network, product release notes, campaigns to showcase our providers, etc.
Create unique and differentiated points of view to bring launches and key moments together with thought leadership, trends, research, evidence, and product innovation.
Become the trusted voice of the market by engaging in key prospect discussions on product roadmap and other topics, and bringing those insights back to our product and clinical teams.

You know you are successful when:

You are bringing firsthand insights to our product and clinical teams to inform our product roadmap, honed by talking to our prospects and customers with an empathetic focus
You are driving results. The launches and GTM campaigns you produce are driving thought leadership for Lyra and enabling our sales teams to execute
Your work is being recognized by our customers, by analysts, and other Lyrians for its strategic importance and quality of execution. You are helping Lyra own the narrative on key themes
Your work is being recognized and cited by the rest of the marketing leadership as best-in-class

Who you are:

Skilled - You bring 8+ years of experience in product marketing/ integrated marketing / product management with deep understanding of positioning, messaging, pricing, and GTM strategy
Detail oriented - You are on top of details - of messaging, deliverables, sales enablement and business performance
Leader - You are able to persuade and influence others to rally behind your ideas. You are comfortable with ambiguity and are able to drive a diverse group of cross-functional stakeholders towards a common goal. You are able to attract, lead and inspire a talented team of marketers
Remarkable - You don’t settle for mediocre outputs. Whether it's writing a product narrative, creating a GTM strategy, or pitching a customer, you are aiming to raise the bar. Every. Single. Time
Structure - You can help convert open-ended goals (“I want to drive awareness about this product”) into a structured GTM strategy. Everywhere you go, you provide clarity of words and ideas
Scrappy - You are always questioning the standard way of doing things and finding ways to do it better. You are never afraid to roll up your sleeves

What your work will look like:

You’ll work cross-functionally with senior leaders and teammates across all marketing teams - core product marketing, product, clinical, content, campaigns, performance marketing, and more
You’ll be a source of truth on our products and the vision for what we are building and why
You’ll solidify your expertise in product marketing for a successful hyper-growth startup

We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability, genetic information or any other category protected by law.

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Group Manager, Product Marketing

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