Vimeo logo
Vimeo

Director, Product Marketing

Full-timeProduct Marketing Manager$140,000 - $183,000*
Remote
Retirement benefits
Paid time off
Transportation
Stock options
Employee discount programs
Commuter benefits
When applying, please mention you found this role on WeLoveProduct - it helps Vimeo track where great candidates come from 🙌

Vimeo is looking for a dynamic Director, Product Marketing to join our Product Marketing team. You will work at the intersection of product, marketing and sales to orchestrate high-impact GTM launches and sales strategies to support our Enterprise business. 

You will focus on shaping our Enterprise messaging and positioning, identifying and leading revenue generating sales programs and support our Enterprise marketing campaigns. This role is ideal for a data-driven self-starter with exceptional messaging and positioning skills, who can work on both creative marketing initiatives and data-driven strategy. 

This is a highly visible leadership role, reporting to the Head of Product Marketing.

*Candidates based in NYC or East Coast preferred*

What you’ll do:

  • Shape our Vimeo Enterprise narrative: Develop and own compelling product positioning and messaging that differentiates Vimeo’s enterprise solutions in the market
  • Lead Sales Programs: Identify, shape and lead revenue generating sales programs (e.g. ICP development and expansion plays)
  • Market Research: Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities, and use data-driven insights to inform product marketing strategies
  • Customer Calls: Support strategic customer calls as the product marketing expert and bring insights and feedback back to the business 
  • Navigate the organization: Build relationships with a diverse range of partners and contributors, including Marketing, Creative, Product, Product Marketing, Sales, and Legal.
  • Anticipate and mitigate risks: Identify and proactively address potential obstacles and risks across multiple teams.

Skills and knowledge you should possess:

  • 10-12+ years of product marketing experience
  • Deep expertise in enterprise SaaS solutions, preferably in enterprise video with a consistent record of developing and implementing successful product marketing programs
  • Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas
  • Clear track record of driving business results through data-driven marketing strategies 
  • Fast-paced, results-oriented mindset, with the ability to implement marketing initiatives at speed to capitalize on market opportunities
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Strong project management skills with the ability to prioritize effectively
  • Passion for video and Vimeo's mission

Base Salary Range:

  • NYC Metro, Bay Area, Seattle, & Los Angeles:    $184,000 - $251,500
  • All other US cities outside above metro areas:    $165,600 - $226,300

Base salary is just one component of Vimeo’s total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base! Other rewards may include variable compensation and Restricted Stock Units (RSUs). 

We also offer paid time off, generous 401k match, commuter benefits, Health Savings Account (HSA), Flexible Spending Account (FSA), fertility reimbursement, group term life insurances, wellbeing resources, and more.

#LI-RS1

About Us:

Vimeo (NASDAQ: VMEO) is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month. Learn more at www.vimeo.com.
Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We’re proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Director, Product Marketing position?
    The suggested salary for this position is $140,000 - $183,000*
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Vimeo
Vimeo, Inc. is an American video hosting, sharing, and services platform provider headquartered in New York City.
Website
Industry
File Sharing, Software
Founded
2004
Size
1K-5K employees

Similar jobs
D2L logo
Senior Product Marketing Manager, International
D2LFull-time
£77,500 - £92,500* (est.)
1K-5K employees
Home office stipend
Professional development opportunities
Remote work options
Employee discount programs
Company-wide events and team-building activities
Enterprise Software
Legal Tech
251-1K employees
Health insurance
Paid time off
Home office stipend
Professional development opportunities
Parental leave
Klaviyo logo
Senior Product Marketing Manager, Segments (MM+)
KlaviyoFull-time
$147,050 - $180,000* (est.)
Advertising
Analytics
251-1000 employees
Paid time off
Home office stipend

Be the first to apply to your next dream role

Get new Product & Design jobs offers in your mailbox every week

Remote logo
Product Marketing Manager, Competitive Enablement
RemoteFull-time
$150,000 - $183,000* (est.)
13 hours ago
FinTech
Human Resources
1K-5K employees
Paid time off
Home office stipend
Employee discount programs
Mental health wellbeing support
Parental leave
Company-wide events and team-building activities
1-10 employees
Dropbox logo
Senior Product Marketing Manager, Security and Governance
DropboxFull-time
$150,000 - $200,000* (est.)
2 days ago
Collaboration
Enterprise Software
1K-5K employees