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Ada

Director, Product Marketing (New Segments) (Remote)

Health insurance
Paid time off
Flexible work schedule
Parental leave
This job offer is closed.
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We’re Ada, a brand interaction platform that empowers brands to live up to their promises and have more—and more valuable—interactions with the people who love them. Our AI-powered platform has automated over 1 billion brand interactions for the world’s fastest growing enterprises, including Zoom, Facebook, and Shopify. In May 2021, we raised Series C funding of $130M by Spark Capital (early investors of Twitter, Slack, Snapchat), and officially became a global unicorn with a $1.2B valuation! 

The passion of our people and dedication to their craft continues to drive our dramatic global growth. 

Our work is rooted in authenticity, courage, empathy, and simplicity. We use these values to create a culture that encourages groundbreaking results, career progression, and community investment. You can learn more about the founding of our company here.  

We are inspired every day by the opportunity to pioneer a new industry, and welcome those who want to join us.

We are looking for a results-driven and collaborative Director, Product Marketing (New Segments) to join our fast-paced, growing team. Reporting into the VP Product Marketing, the successful candidate will oversee our go-to-market strategy including messaging and positioning, launch execution, and pricing and packaging for all emerging business lines.

About You

  • You have 7+ years experience in product marketing or related fields.
  • You have 2+ years of experience leading a product marketing team with direct reports.
  • You have experience in and a passion for enterprise SaaS. 
  • You have a proven track record of bringing products to market and driving adoption.
  • You have an ability to connect technical concepts with customer value and express it succinctly.
  • You can create structure and process in a rapidly growing organization.
  • You are creative, proactive, and agile.
  • You are a strong communicator and team leader.

Outcomes

  • Lead our GTM strategy to launch new solutions in market, working closely with product and partnership teams to define how our platform will be used by customers and partners
  • Lead messaging, positioning and launch of new product to partners in close collaboration with our Partner and Campaign teams
  • Manage a team of Product Marketing Managers, ensuring that our process is well-executed and puts Ada’s best foot forward in the market.
  • Strategize with campaign and field marketing teams on the themes, campaigns, and messages that resonate with our target audience.
  • Collaborate with our creative team, ensuring that our launch materials are highly engaging and interactive for maximum impact.
  • Drive enablement efforts so that client-facing teams and partners are positioned to win and can effectively sell to new and existing clients.
#LI-SC1

Benefits
•Competitive salary and generous stock option plan
•Unlimited vacation
•Wellness account
•Extended health coverage
•Dental/optical/travel insurance
•Life insurance
•Employee and family assistance plan

Perks
•Flexible work schedule
•Digital first, fully remote with WFH budget
•In-house social worker
•Paid parental leave for Canadian and U.S. residents
•Development opportunities

About Us
Ada is a rapidly growing digital first company in a thriving AI ecosystem. We optimize our communication, collaboration, and work ethic for the digital world instead of in-person. We are building the workplace of the future to build the customer experience of the future. With flexible working hours, together we'll determine a schedule that fits your style and the requirements of your role. 

We are backed by world-class investors, including Spark, Accel, FirstMark, Bessemer Venture Partners, and Version One. We provide our employees with competitive compensation, great health benefits, and ownership in our company.  

With the health and safety of Ada's employees, clients and communities top of mind, effective December 1st, 2021, Ada will be requiring anyone who is traveling for work and attending Ada events to be fully vaccinated at least 2 weeks prior to travel. 

Ada is an equal opportunity employer. In fact, diversity is what drives our success—it’s at the core of how we hire, communicate, and work. Like our platform, we are inclusive to all, and combine our diverse backgrounds, skill sets and thinking to build the best experiences for our clients and their customers.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Ada
Ada is the AI automation platform that powers brand interactions between you and your customers. Automation that delivers results.
Website
Industry
Artificial Intelligence, Intelligent Systems
Founded
2016
Size
251-1000 employees

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