Director, Product Marketing

About the role

We’re looking for an experienced, customer-obsessed Director of Product Marketing to lead the go-to-market strategy and execution for Gusto’s portfolio across payroll, benefits, HR, and financial tools.

In this highly strategic and cross-functional leadership role, you’ll define how Gusto shows up to target audiences—translating customer and market insights into compelling positioning, clear messaging, and actionable plans. You’ll guide how we prioritize opportunities, shape go-to-market plays, and ensure each product is brought to market in a way that drives impact.

Reporting to the Head of Product, Marketing & Partner Marketing, this role will lead a team of full-stack product marketers and partner closely with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results.

We’re looking for someone who thrives in both strategy and execution: equally comfortable identifying market opportunities, shaping cross-product narratives, and rolling up their sleeves to turn strategy into action. 

If this sounds like you, and you’re passionate about helping small businesses succeed, we’d love to meet you.

What You’ll Do

Lead Portfolio Positioning & Audience Strategy
Own and evolve Gusto’s portfolio-level positioning and messaging across our target audiences—including small business owners, solopreneurs, and accountants. Ensure we show up as a clear, differentiated, and valuable solution in the market.

Architect & Execute GTM Strategy
Lead go-to-market strategy and execution across product areas—partnering with Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth.

Turn Insights Into Action
Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence.

Lead & Grow a High-Impact Team
Manage and develop a team of product marketers. Create clarity and focus, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results.

Drive Cross-Functional Alignment & Accountability
Act as the connective tissue across Product, Sales, Marketing, and Customer Experience to align on shared goals and orchestrate execution across teams. Bring structure, momentum, and accountability to complex initiatives.

Own Performance & Optimization
Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time.

Here’s what we're looking for:

• 10+ years in marketing, product marketing, or product management, with 6+ years focused on product marketing
• Proven success leading portfolio-level GTM strategy and execution across multiple products and audiences
• Strong leadership and people management experience, with a track record of coaching and building high-performing PMMs
• Ability to move between strategic planning and hands-on execution—comfortable with ambiguity and bias toward action
• Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing
• Deep experience with customer segmentation, positioning, pricing, and GTM planning
• Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus

Our cash compensation amount for this role is targeted at $179,000 - $209,000/yr in Denver & most remote locations, and $211,000 - $246,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.