Director, Product Marketing

About Forma

The market for employee benefits is broken. Companies spend millions annually on employee benefits that employees neither value nor regularly use. Founded in 2017, Forma set out to build a better model by challenging traditional one-size-fits-all approaches.

Forma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs and inefficiencies, by giving employees more choice and flexibility in how they spend their benefit allowances. The platform also saves HR professionals countless hours managing and supporting various point solutions.

Using Forma, companies can select from a suite of products that include Lifestyle Spending Accounts, Health Spending Accounts, Health Reimbursement Arrangements, Flexible Spending Accounts, and more to design and deliver customized benefits programs–all through a single platform. Employees then have three choices to spend account funds: The Forma Store with discounted products and services, The Forma Visa Card, or claim reimbursement backed by Forma’s world-class member support team.

Forma has helped hundreds of the world’s most admired companies, including Stripe, Zoom, Lululemon, and Affirm, design and support flexible, inclusive benefits programs for nearly a million employees. And, we are seeing great success with 98% customer retention, 75 NPS, and 98 CSAT ratings from members.

Forma is backed by Emergence Capital and Ribbit Capital and has received numerous awards for its exponential growth, its software innovation, and as a “Great Place to Work.”

About the Role

You will be Forma’s first product marketing leader. Forma is full of product experts, we need more market experts. Forma is looking for someone who is wired to understand that good marketing starts with understanding the “whys”, solving problems, and helping prospects realize that the status quo is hurting them.The product marketing leader will own a variety of activities including positioning refinement, product launches, sales enablement, competitive analysis, and analyst relations. Additionally, they will support a broad range of marketing activities with content development and speaking engagements. This is a highly cross-functional role with stakeholders across product, engineering, sales, marketing, and the leadership team and is fantastic exposure for someone looking to develop their marketing leadership skills.

You Will

• Become an expert on Forma’s industry, customers, and technology

• Manage the product launch process: serving as the liaison between our product/engineering department and the GTM functions to ensure we have coordinated enablement, GTM, and positioning

• Develop sales enablement materials and collateral including research, presentations, data sheets, webinars, web pages and product videos

• Constantly triage sales support and enablement requests for collateral and positioning

• Get to know the competition better than they know themselves

• Conduct win loss analysis to keep the pulse on our buyers, the market, and where we need to improve

• Share a stage: support Forma’s evangelism by speaking at events and on webinars

• Create, position and launch innovative marketing campaigns and content that drive awareness and preference for our industry leading products

• Help external industry analysts and influencers view Forma as a leader in flexible benefit

• Roll up your sleeves as a full-stack marketer whenever the broader team needs help

• Build out and manage the product marketing team as we grow

Preferred Skills

• 7+ years of product marketing experience in B2B SaaS

• Ability to own a stage with clear, authoritative public speaking

• Exceptional written and verbal communication skills with the ability to convey complex concepts in simple terms

• Proven ability to work independently, in a fast-paced environment

• Able to move seamlessly between strategy and tactical execution

• Startup or entrepreneurial spirit with the willingness to jump in and get your hands dirty

• MBA preferred.

Benefits and Perks

• Remote-first working environment

• Medical, dental and vision insurance plans

• Employee wellness program

• Home Productivity program

• Team building program

• 401(k) savings plan

• Flexible PTO policy

• 12 weeks Parental Leave + 4 additional weeks for the Birthing Parent
  

At Forma, we value diversity, and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Duties and responsibilities may not all be covered in the description, or may change over time at the discretion of Forma. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Forma, we welcome diverse perspectives, and people who think rigorously / aren't afraid to challenge assumptions. Join us!