Director, Product Marketing - Firefox

Why Mozilla?

Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the better over the last 25 years. We make pioneering brands like Firefox, the privacy-minded web browser, and Pocket, a service for keeping up with the best content online. Now, with more than 225 million people around the world using our products each month, we’re shaping the next 25 years of technology and helping to reclaim an internet built for people, not companies. Our work focuses on diverse areas including AI, social media, security and more. And we’re doing this while never losing our focus on our core mission – to make the internet better for people. 

The Mozilla Corporation is wholly owned by the non-profit 501(c) Mozilla Foundation. This means we aren’t beholden to any shareholders — only to our mission. Along with thousands of volunteer contributors and collaborators all over the world, Mozillians design, build and distribute open-source software that enables people to enjoy the internet on their terms. 

About this team and role:

Are you eager to build a better internet? Join Mozilla on the Marketing team. We are looking for a Director of Product Marketing to grow our flagship product, Firefox. You’ll lead a team as a  strategic thought leader, creating a bridge between Product + Marketing to drive business growth. The ideal candidate has proven experience building business strategy for B2C products and working with dynamic cross-functional teams (including Product, Data & Analytics, Comms, and Regional Growth Teams). They are proactive and insights-driven with the ability to build high-level strategy to drive product usage and bring this strategy into focus for the entire organization to operationalize it.

The leader will also be responsible for not only ensuring the timely and high-quality delivery of marketing activity but also the development of the technical skills and capability across the team.

In this role, you are the voice of the market to the product organization and the voice of the product to the market. You understand the competitive landscape, audiences and trends to inform both product and marketing direction. You shape the positioning and messaging of the product and bring new features to life. You are a proactive thought leader and a clarifying force to help Firefox drive usership, operating as the catalyst and conduit of information, influencing every level of the organization.

What you’ll do:

• Define audience, global positioning, messaging and go-to-market strategies that enable marketing, comms, and partner teams to grow usage.
• Analyze product, consumer, competitive, and market insights to inform plans
• Define opportunities and outline comprehensive plans to drive growth globally and align the organization on this shared strategy
• Create and monitor success metrics to evaluate product and campaign performance
• Partner closely with the Product, Data, and Business Development teams as the eyes and ears of Marketing, fostering alignment and collaboration
• Partner with regional growth teams to understand their markets and their needs, then prioritize and advocate for those regional needs in service of global product growth 
• Usher new launches out the door with tightly coordinated go-to-market strategies with clear positioning and messaging.
• Activate marketing teams with a shared growth strategy.
• Create an emotional connection with our users through marketing and product experiences, inspiring product love.
• Build, manage and coach a team of product marketing managers

What you’ll bring:

• Passion for being the voice of the customers for our product partners and the storyteller of our products to our customers.
• Ability to create clarity amid ambiguity and effect change through influence and thought leadership. 
• Proven ability to work with cross-functional teams; build go-to-market strategies; and create consumer-facing marketing plans for B2C products
• Experience partnering closely with product, engineering teams and translating technical information into actionable context for marketing and vice versa
• Foster growth and excellence among your direct reports and partners, even while you usher in new approaches and collaboration models. 
• Outstanding communication and presentation skills
• Proficient business English
• Ability to think about both big-picture strategy and deliver against concrete tactics
• Experience analyzing data and consumer insights to inform business strategy
• Experience working in a fast-paced environment and across different time zones and cultures
• A proactive self-starter who is both collaborative and able to work independently

What you’ll get:

• Generous performance-based bonus plans to all eligible employees - we share in our success as one team
• Rich medical, dental, and vision coverage
• Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)
• Quarterly all-company wellness days where everyone takes a pause together
• Country specific holidays plus a day off for your birthday
• One-time home office stipend
• Annual professional development budget
• Quarterly well-being stipend
• Considerable paid parental leave
• Employee referral bonus program
• Other benefits (life/AD&D, disability, EAP, etc. - varies by country)

About Mozilla 

Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. When you work at Mozilla, you give yourself a chance to make a difference in the lives of Web users everywhere. And you give us a chance to make a difference in your life every single day. Join us to work on the Web as the platform and help create more opportunity and innovation for everyone online.

Commitment to diversity, equity, inclusion, and belonging

Mozilla understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission.  We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientations, gender identities, and expressions.

We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at [email protected] to request accommodation.

We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws.  Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose.

Group: B

#LI-REMOTE

Req ID: R2562