Director, Product Marketing

About the opportunity

We are looking for an experienced Product Marketing Director to help disrupt the legacy CMS industry, as we enter an ambitious new growth phase fuelled by our recent $175 million funding. 

This leadership role is focused on Contentful’s core Platform. You will help drive measurable business impact at the P&L level, by working closely with core Product and BizOps teams, as well as our broader GTM teams. In addition, this role will oversee the company-wide product launch process from ideation to delivery, analyst relations in helping to move up the perception of Contentful, as well as Product-Led-Growth activities. 

To accomplish this, you will manage an international team of PMMs, develop go-to-market strategies, launch products, influence analysts and thought leaders, create differentiated product messaging and positioning, and establish a thorough understanding of our customers and competition. You will be expected to communicate with confidence and authority, operate autonomously, and manage across departments and time zones. 

What to expect?

• Help define and hit annual revenue goals with our orchestration and platform capabilities
• Build the engine to support product-led-growth engine in partnership 
• Own the company-wide launch process to achieve key tentpole moments for customers and prospects
• Create differentiated message and positioning of our products
• Drive the analyst relations program and influence Contentful’s perception in key publications
• Become an expert in the needs and aspirations of our business users and target personas: content creators, campaign managers, translators, merchandisers, marketing managers, web editors
• Lead initiatives across a cross-functional team including Product, Engineering, Marketing, Sales, Partnerships, and Customer Experience departments
• Define go-to-market strategies and product communication plans, develop marketing materials, and lead high-impact feature releases that drive adoption and revenue
• Research market trends and conduct user interviews to understand key customer segments — to inform what we build, and how we position and sell it
• Deliver and evangelize our value proposition and collaborate on product demonstrations at internal and external conferences and customer briefings
• Generate customer case studies and other collateral to support marketing and sales initiatives, and guide communication efforts across multiple audiences and channels

What you need to be successful

• 3+ years of experience as a Product Marketer Director+ and you need to be able to demonstrate a well-established Product Marketing playbook
• Experience finding new areas of product-market fit, then bringing brand new products to market — you have an entrepreneurial spirit (and ideally a track record to prove it)
• Experience building, marketing, or selling B2B software that drives team collaboration and powers digital customer experiences — used by content creators across marketing, commerce, customer support, and beyond 
• Proven track record of building a product-led-growth strategy with digital/growth teams and product teams. 
• Examples of improvement in key industry publications in prior roles
• Experience working for a company that is a few years ahead of Contentful’s rapid growth curve, to help guide us to where we are going (i.e. publicly traded for a few years, or a bigger private company)
• A successful and referenceable track record of helping drive product adoption and revenue for a SaaS software product
• A desire to grow and elevate an international team of PMM’s
• Must be willing to work US EST schedule

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive health/dental/vision care package covering 100% of monthly  premiums for employees 
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, education days, and volunteer days.
• Enjoy a full range of virtual events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties 
• Use your physical fitness budget to get away from your desk and support your physical wellness
• A monthly phone/internet stipend and phone upgrade reimbursement after 2 years
• New hire office equipment stipend. Get the gear you need to work at your best.
• Plus, Contentful socks! And other amazing swag as part of company events. Oh yeah!

#LI-JE1 #LI-Remote