Director, Product Marketing

Bubble enables thousands of businesses around the world to build software solutions without code. Our users use Bubble to build personal projects, internal company tools, and VC-backed startups. We are often a critical part of our customers’ operations and are very proud to help businesses achieve success through more accessible software. With more people turning to entrepreneurship and digital products, Bubble’s solution is increasingly critical.

We started serving our users in 2012, and are today one of the leading no-code platforms in the world. Bubble has thrived for many years without a formal marketing function, mostly due to a robust and loyal community of prosumers and individuals that are fanatical about the product. We’re now aggressively scaling, have recently closed a $100m-series A, and are looking for a passionate, hands-on Director of Product Marketing to build out a  world-class function. This person will report directly to the VP of Marketing. 

What You’ll Do:

• Lead and motivate a high-performing product marketing team
• Ensure our product positioning and messaging differentiates Bubble’s product and resonates with our target customers
• Partner closely with engineering, product, sales, partners, and support teams to build and execute a winning GTM strategy that drives adoption and growth
• Perform qualitative and quantitative research to become an authority on our customers, competition, and product capabilities
• Plan the launch of new product releases and lead cross-functional execution against that plan
• Understand Bubble customers  and their connection with the product to drive meaningful new product/feature adoption + greater engagement
• Partner with Bubble’s data team to generate break-through quantitative, qualitative, and competitive insights
• Partner with brand and growth marketing on outbound marketing and advertising strategies and programs to drive customer awareness, adoption and long term engagement

We’re looking for:

• 6+ years of relevant product marketing experience at fast growing, B2B SaaS technology companies.
• 3+ years of relevant team management experience
• Expertise in creating compelling positioning, messaging, and thought leadership content
• Experience driving GTM strategy, product launches and consumer campaigns
• Strong ability for crafting business cases after segmenting the right customer demographic groups
• Ability to partner well with Sales and Product teams to identify and package compelling real-world customer stories for use in sales and marketing materials
• High energy, confidence, and creativity, balanced with an ability to successfully drive projects to completion with a strong attention to detail and a willingness to do whatever it takes from an execution perspective
• Extraordinary written and public speaking skills, with the ability to craft and deliver inspirational stories to diverse audiences of all sizes
• A collaborative mindset and track record of managing cross-functional teams to drive strong execution
• Prior experience with low code/no code is preferred
• Experience launching products in new markets is preferred
• Bachelor's Degree in Business, Marketing, Social Sciences or other related discipline

Note: at this time, we are only considering candidates who are authorized to work in the U.S.

This is a unique opportunity to join a 80-person team, recently funded, and working on creating one of the most exciting categories in technology. We're looking forward to hearing from you!