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Twingate is building a modern remote access solution that simplifies and improves the way businesses secure access to their cloud, SaaS, and on-prem resources. Twingate is backed by leading investors such as BOND, WndrCo, 8VC, Green Bay Ventures, SignalFire, and Dropbox founders Drew Houston and Arash Ferdowsi. Our investors share our belief that in a world where workforces are becoming increasingly distributed, it is critical to be able to effectively secure access to apps, data, and environments.
As part of our company culture, our belief in putting the customer first permeates our thinking in everything from our customer communications to the design process behind the product itself. If you take pride in creating experiences with the customer firmly at the center of the picture, we'd love to work with you.
Responsibilities
In this role you will be responsible for building the Product Marketing and Content functions from the ground up. You will own all messaging, positioning, Content Marketing, Email Marketing, Sales Enablement and eventually Field Marketing and Customer Marketing. You will work closely with the Product and Sales teams to launch new products, gaining awareness and feature adoption while also enabling the Sales team to successfully sell new and existing products.
Qualifications
- Strong sales enablement skills with the ability to deeply learn the technical aspects of our product, go deep into the sales process to identify gaps, and proactively run trainings with Sales as a subject matter expert.
- Demonstrated track record of strong writing skills with the ability to generate varying types of content at a rapid pace with high quality.
- Experimentally minded approach to product marketing. Creating and launching assets, content, and talk tracks in a structured way, measuring their efficacy and iterating on the asset to increase Sales and Marketing metrics at various stages of the funnel.
- Ability to think in terms of feedback loops to identify points of friction and develop improvements.
- Exceptional at developing granular messaging that will help Twingate stand out in a crowded space with a highly targeted ICP.
- Demonstrated experience forming positive cross functional relationships, especially with Sales.
- 6+ years of experience at a high growth software company
Equal Opportunity
Twingate is an equal opportunity employer. We believe that diversity is integral to Twingate’s success, and do not discriminate based on race, color, religion, age, or any other basis protected by law.
Questions & answers for this job
- What is the type of contract for this job?The contract for this job is a Full-time contract
- What's the salary range for the Director of Product Marketing position?The suggested salary for this job is $152,100 - $185,900*
- Is telecommuting possible for this job?Yes, telecommuting is possible for this job
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