Director of Product Marketing

About Maze

Maze is a Series B-funded startup building the future of product research for modern teams. We're backed by some of the world's best funds and have an extensive advisory network.

We're on a mission to empower modern teams to build better user experiences by testing and learning rapidly with real users. To do this, we've partnered with the world's biggest design tools, including Adobe XD, Figma, InVision, Sketch, and Marvel. We power over 60,000 brands globally, including IBM, Logitech, Pipedrive, Uber, Greenpeace, and Braze.

We're a fully remote team working across 35+ countries. You'll be joining a passionate team whose resumes include Canva, Figma, GitLab, Google, InVision, Typeform and Zendesk.

Maze is the user research platform that makes products work for people. Maze empowers any company to build the right products faster by making user insights available at the speed of product development.Built for ease of use, Maze allows designers, product managers, and researchers to collect and share user insights when needed, putting insights [them] at the center of every decision. 

Maze seeks a visionary Director of Product Marketing to lead our strategic initiatives and drive our go-to-market strategy within the enterprise market. In this critical role, you will be responsible for shaping Maze's product positioning, messaging, and overall go-to-market strategy to effectively engage our target audience, drive demand, and communicate the value proposition of Maze's solutions. You will collaborate closely with cross-functional teams, including product, demand generation, content marketing, and sales, to ensure alignment between product strategy and successful execution of sales and marketing efforts.

WHAT YOU WILL DO

•  Build and grow a world-class team of product marketers.

• Develop a comprehensive understanding of Maze's product and its impact on customers. 

• Lead the development of precise and compelling product positioning and messaging that resonates with target customers, addressing their pain points and business needs and differentiating Maze from the competition.

• Conduct in-depth market research, gather feedback to refine product positioning and messaging, and inform strategic product development decisions.

• Collaborate closely with product, demand generation, sales, and enablement teams to develop and execute impactful cross-functional programs aligned with go-to-market initiatives.

• Ensure go-to-market teams (marketing, sales, customer success) have the messaging and resources they need to succeed.

• Strategically plan and oversee the launches of new products and features, including developing crucial collateral, website content, enablement materials, and launch events.

• Provide strategic guidance and support to the sales team, equipping them with the necessary tools, training, and messaging to communicate Maze's value proposition to buyers and users effectively.

• Stay ahead of the competitive landscape, leveraging insights to develop differentiated external messaging and internal enablement strategies.

• Partner with demand generation and content marketing teams to develop innovative programs that stimulate demand and drive growth.

• Oversee the creation of high-impact marketing collateral such as product demos, webinars, eBooks, presentations, case studies, and in-product messaging.

WHAT WE ARE LOOKING FOR

•  Possess a proven track record of success with 7+ years of experience in SaaS B2B or B2B2C product marketing or equivalent leadership roles, including 4+ years of people management experience.

• Demonstrated expertise in leading enterprise-level product marketing initiatives, with a deep understanding of enterprise sales cycles and go-to-market strategies

• Have a strong foundation in best-in-class enterprise product marketing practices and a strategic mindset to drive impactful results

• Exceptional written and verbal communication skills with the ability to effectively convey complex messages to diverse audiences, including executive stakeholders

• Advocate for a data-driven approach to decision-making, comfortable with data analysis and driving insights to guide strategic direction.

• Exhibit strong leadership qualities with a track record of leading and developing high-performing teams in a fast-paced, growth-oriented environment.

• Possess a relentless drive for continuous learning, growth, and innovation, with the ability to thrive in a dynamic and evolving industry landscape.

 Maze values transparency and it enables us to approach compensation equitably across the world. We are informed by data and regularly check our salary ranges (either United States or Rest of World) against other venture backed companies. Additionally, we are proud of our holistic and generous benefits offerings, included in every compensation package.

At Maze, we are dedicated to building an equitable, inclusive, and authentic workspace. Unique and diverse perspectives are welcomed, and continuous growth is encouraged. We believe that people are more than their resumes, so if your past experience looks different than the criteria listed, we'd still love to hear from you. We appreciate and celebrate non-traditional life routes and encourage you to apply should you connect with a job description or the Maze culture. 

Why Maze is unique

• Early-stage startup: You will join an early-stage startup with less than 200 team members. This means you'll have the unique opportunity to directly impact success and help shape the future of Maze.

• Category: We're on a mission to democratize user testing and are truly excited about defining a new space where anyone can test and learn rapidly.

• Product-market Fit: We already have a strong product-market fit for product designers and a NPS of 60, and we're excited to build on top of this to reach PMF for our new user segments.

• 5x Growth: We're a fast-growing startup and we have big goals! You will have the opportunity to impact Maze's growth and help us achieve the next milestone in our journey.

Benefits

• Health insurance with international coverage, vision, and dental: 100% of the team member premium paid

  • For some locations, coverage options vary, please see our benefits pages for more information

• Dental insurance, 100% of the team member premium paid

  • For US team members this includes orthodontics

• Free access to proper mental health care, unlimited virtual therapy sessions (with a human)

• Life and Disability Insurance, 100% of the team member premium paid

• Unlimited, flexible time off

• Meaningful equity

• Company retreats, fully paid for by Maze

• New MacBook (laptop), paid for by Maze

• Paid Family leave: 16 weeks for birth or adoptive parents

• $500/month in benefits to be used at your discretion, get the benefits that matter to you with our flexible a-maze-ing benefits

• $1,500 remote work setup fund to ensure you can set up a productive work space

• Flexible work schedule where you manage your own working hours

• Monthly Bonus.ly points that are awarded to others to recognize teamwork, dedication and helpfulness - points can be cashed out for gift cards and more

• Virtual social engagements randomly throughout the year and gaming sessions every other Thursday

• SWAG, we have some really cool swag

• Open, transparent culture that includes virtual: lunch-and-learns, coffee chats, quarterly all-hands meetings, and more

Check out all of our a-maze-ing benefits here. 

Compensation