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Director of Product Marketing job at Atomic

Found is a modern weight care platform and community focused on integrated support. According to a recent CDC study, nearly 50% of Americans want to lose weight, and on average, Americans have gained 30 lbs during the pandemic. But the existing weight loss industry focuses on shame - if you don’t have the willpower to eat less and workout more, you aren’t trying hard enough.

Modern science shows us that weight care is complex - food and movement are important, but so are hormones, genetics, sleep, stress, mental health, and daily habits. Found’s unique approach incorporates personalized coaching, an online community, and if indicated, medical and prescription solutions.

Research shows that addressing weight health reduces the long-term risk of diabetes, heart disease, and some forms of cancer. We believe in giving our community tools that will help them add years to their lives and reach their goals. We believe it’s not just what you’ve lost, it’s what you’ve Found.

What You'll Do:

Work closely with product, growth, and brand marketing teams to lead product marketing strategy and execution for a high growth, direct to consumer health-tech business.
Champion the voice of the customer to prioritize products and solutions to best address consumers' healthcare needs.
Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products and features Create sustainable processes to scale the Product Marketing team’s impact across the company.
Bring strong, performant product storytelling to life throughout every step of the customer journey.
Help drive campaigns and experimentation cross-functionally in close partnership with Product, Growth, and Brand Marketing leaders to scale our existing products.
Define and execute against strategies in key adjacent marketing verticals - e.g., CRM, lifecycle marketing.

What You Have:

5 years experience in marketing or product; 2 of those years in product marketing specifically.
Significant experience working in tech product marketing, driving adoption for B2C products.
A global mindset and collaborative approach; equally comfortable working cross-functionally with member experience, product managers, engineering, analytics and finance and teams ranging from finance to analytics.
Passion for working in a rapidly growing business with curiosity, humility, humor, and professionalism.
Ability to manage a team and get results from both creative and analytical contributors, scaling as the company grows.
Balanced leadership style – a high level of intellectual agility and capacity for original thought, ability to set a clear vision, and the willingness to be hands-on and lead by example.
Excellent organization and project management skills.
Strong analytical skills and data-driven thinking.
Bachelor's degree required.

What You'll Get:

Competitive compensation.
Medical, dental, vision, and life insurance.
PTO, company-paid holidays, parental leave.
401K, wellness and wifi perks.
Flexible, remote-first work culture.

Found is an Equal Opportunity Employer. We seek and celebrate diversity in its many forms. If you’re excited about this opportunity but do not meet 100% of the qualifications, we encourage you to apply.

Please review our CCPA policies here.

This role can be performed remotely anywhere in the United States with the exception of Colorado.

#LI-Remote

Director of Product Marketing

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