Director of Product Design

About Us: 

Founded in 2017 by Carolyn Witte and Felicity Yost, Tia is the modern medical home for women. We are trailblazing a new paradigm for women’s healthcare that treats women as whole people vs. parts or life stages.  Blending in-person and virtual care services, Tia’s “Whole Woman, Whole Life” care model fuses gynecology, primary care, mental health and evidence-based wellness services to treat women comprehensively. By making women’s health higher quality and lower cost, Tia makes women healthier, providers happier, and the business of care delivery stronger — setting a new standard of care for women everywhere.

Tia has raised more than $132 Million in venture capital funding to date, including a recent $100 Million Series B investment, one of the largest early-stage rounds ever for a healthcare company focused on women. Tia has ambitious plans to scale its “whole-woman, whole-life” model to more than 100,000 women by 2023. We’ll do this by growing virtual and in-person operations in existing and new markets while expanding its service lines to care for women throughout their entire lives -- from puberty to menopause. Since launching in 2017, Tia has grown to serve thousands of women aged 18-80 with blended in-person and virtual care in New York City, Los Angeles, Phoenix and soon San Francisco. 

We’re building a world class team to reimagine women’s healthcare. We’re an interdisciplinary team of clinicians, researchers, designers, technologists and operators who have seen firsthand how broken the healthcare system is for women. We’re united by a powerful mission to enable every woman to achieve optimal health, as defined by herself, as well as a shared set of values and principles that define our business, products, and culture. 

Tia is building a culture of excellence — in people, process and product. This is our northstar value

What is excellence, exactly?

Excellence about constantly elevating yourself, it is the process of constantly striving to perform to the best of your abilities, and identifying your top potential through constant learning, experimentation and evolution. Excellence is not about achieving perfection, as that insinuates a pinnacle. Instead, in our terms, excellence is about the pursuit of constant improvement. We’re looking for people who want to go on that hard journey of constantly setting new personal records, and organizational records. 

We practice excellence at Tia by demonstrating the following types of behaviors: We chose (and actively choose) excellence as Tia’s highest order value because it crystalizes into one word several behaviors that we hold dear, specifically:

1. A drive to constantly improve through experimentation, reflection. and an insatiable growth mindset — said another way, we’re energized by the possibility of invention, innovation, and iteration
2. Being present in and grateful for the journey — not just the goal line. Perfection is static. Excellence is a process (more on this important distinction below)
3. Asking why, then why again — because accepting “this is just the way it is” is not good enough
4. Grit & perseverance — a maker mentality that involves “rolling up your sleeves”, but also deep care for oneself and for others
5. A commitment to uncovering talents to unlock “rock star” potential across every individual

Furthermore, excellence reflects the “bigness” and the “boldness” of Tia’s mission and vision — a world in which every woman can achieve optimal health, as defined by herself.

Said another way, Tia’s mission is NOT to make healthcare incrementally better for women. Instead, we’ve intentionally set out to create a fundamentally new paradigm for modern women’s healthcare that’s truly excellent. We believe that creating a company that operates in a culture of excellence will manifest in our product. Reaching this goal is not an overnight pursuit or a “one and done.” We have not and will not “get it right” with the first swing. Rather, this higher order goal is a moving target — one we have not and will not ever fully “achieve.” By design, we will never be “done” with this work, but instead, we will be continuously in pursuit of our mission. It is this continuous pursuit — the journey, not the finish line — that truly embodies excellence. 

Location: This is a fully remote position. There is a preference for candidates located in either San Francisco, New York, Los Angeles or Phoenix. 

Role Summary:

• Lead Tia’s product design team to ensure that our product design achieves topline business goals. 
• Ensures our products and services lines are crafted with and for our care team (providers, care coordinators), patients and partners while executing our care model at scale. 
• Iteratively create a cohesive product experience through design that seamlessly and delightfully traverses URL <> IRL, patient <> care team.

SPIKES

“Conditions for excellence” Behaviors & Principles: 

• Sync on the big 3
  • You are now leading a team of product designers and have a layer between you and the sausage making. In order to succeed in your role through the work of others you need to compulsively strive to get in sync on the goal, design and desired outcomes. You will need to hold WELL relative to the goal at each step.  You will need to sniff out confusion and coach your directs and teams to clarity often. This will be key to our organization’s ability to deliver product value effectively. 

• Align on safe to try
  • We have big goals and a web of products and services to design for. This is a recipe for analysis paralysis. Aligning on safe to try within your team and cross functionally is the key to ensuring we keep iterating, make our best bets (based on whatever quantitative and qualitative data we can scrounge!), learn from them. Aligning on safe to try can be a useful tool for moving through a disagree and commit scenario – meaning, if you can’t agree on a way forward, agreeing to experiment in a safe-to-try manner in order to unlock new data might be your pathway forward. You should simultaneously be willing to leap with calculated risk, iterate on an experiment you believe in and kill those that are questionable.  

• Make it make sense to you
  • You’re leading a function that is in charge of designing the liminal experience for our members. This means you will interact with tangible and intangible product, requirements and feelings. You will have to translate between many different functions and ensure that you are making it make sense to you at every step of the process. Constantly seek to sense check your understanding and meet your counterparts where they are at in translation. 

Abilities / Skills: 

• Problem perception + escalation AKA ability to identify problems and not tolerate them
• Ability to set a plan, and manage to the plan, metrics of success and manage to it
• Proven ability to learn from mistakes, ability to reflect
• Creative, emotional, intuitive problem-solving
• See the forest for the trees -- strong synthesis skills
• Ability to set a vision - big-picture & strategic thinker

Skills: 

• 10+ years of UI/UX or Product Design experience.
• 4+ years of management experience.
• Masters or advanced degree in HCI, Interactive Design, Technology Design, or similar highly preferred. 
• Experience working with technological experiences that blend with service experiences creating multi-touchpoint user flows across multiple environments is required.
• Working knowledge of the capabilities and constraints of front-end and/or back-end technologies and database structures.
• Responsive web design experience across mobile and native platforms.
• Thorough understanding of systems thinking and ability to translate complex systems into a simplified user experience.
• D2C experience in a start-up environment is a plus but not required.
• Healthcare, wellness, or fitness experience is a plus but not required. 
• High skilled in communication and cross-fx leadership
• Data analysis to inform design decisions
• Developing user testing practices and processes
• User research
• Agile software development processes
• UX, including audits, content strategy, customer journeys, experience maps, flows and wireframes 
• Prototyping and animation
• Visual design including balance, hierarchy, proportion, color, typography, and use of illustration or visual assets 
• Excellent skills in standard product design tools including: Figma, Principle (or other prototyping software), and Adobe, Google suite, Jira, Slack, etc.

Benefits 

• Unlimited vacation
• Free Tia membership
• Competitive stock option package
• $300 one-time WFH stipend
• $50/month phone and internet reimbursement 
• Medical, dental, and vision benefits
• 401k program (no matching at this time)
• Top of the line 13" Macbook Pro 
• Travel stipend for team off-sites

This position may require attendance at company and team off-sites and is subject the Company’s vaccine requirement, as permitted by law and subject to reasonable accommodation.

Tia is an equal opportunity employer. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and patients. We strongly encourage people of color and members of the LGBTQ+ community to apply.

If you are committed to collaborative problem solving, creating high-quality and user-centric products, and want to make waves in women's healthcare, join us!