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Big Health

Director of Enterprise Product Marketing

Paid time off
Stock options
Tuition reimbursement
This job offer is closed.
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At Big Health, our mission is to help millions back to good mental health. Our digital therapeutics - Daylight™ for worry and anxiety and Sleepio™ for poor sleep - are fully automated cognitive and behavioral programs that are as scalable and clinically validated as drugs. Our software combines the intimacy of the human voice, engaging animation, and clinically rigorous techniques to help people overcome their mental health challenges. 

As the Director of Enterprise Product Marketing, you will be joining a highly collaborative team at Big Health to lead and shape our position and voice for our portfolio of Fortune 500 employers, health plans, government, associations, third-party administrators, PBMs and other strategic channel partners. You will work closely with Demand Generation, Product, Sales, Member Experience, Client Success and Clinical teams to translate and optimize our market strategy into tangible market differentiators, sales enablement resources, member journeys and compelling value stories that inspire action, all in support of driving revenue and member engagement.  

We are looking for an entrepreneurial, market-obsessed individual who is excited about the opportunity to build a best in class Product Marketing operation, be a trusted advisor and inspire a mission-driven team. 

Big Health is a remote-first company - we are headquartered in San Francisco and have a distributed team across the US and the UK. This role can be based anywhere in the US. Join us!

To learn more about working at Big Health, please go to Built In and Glassdoor.

What you'll do:

  • Work cross-functionally to develop product use cases, positioning and messaging that inspire action with our B2B targets, improve value story and drive sales and member engagement
  • Own and develop effective briefs and product communications, proactively identifying opportunities to engage and educate our B2B targets and improve their product understanding 
  • Establish the competitive intel competency for our organization and be the “go to” expert cross-functionally on our competitive differentiation and place in the ecosystem
  • Set the standard for seamless go-to-market launches––spanning everyday feature updates to new products––by establishing, operationalizing, and managing processes within a high growth and fully remote team 
  • Be the steward for consistent, accurate, and timely communications updates across internal teams. Responsible for demos and product trainings
  • Constantly iterate on the most effective communication strategies for messaging Big Health value propositions in a relatable, action-driven, consumer-friendly way 
  • Partner with the broader marketing organization on distilling that GTM positioning into content and cross channel efforts
  • Measure and track key marketing and prospect insights to inform strategy, communication, and targeting across multi channel efforts

What you bring:

  • 7+ years of product marketing experience supporting Fortune 500 employers and Health Plans, preferable in fast-paced SaaS-based organizations
  • Proven ability to translate brand and product insights and communications priorities into new and existing touch points throughout the sales journey 
  • Have a strong track record of working cross-functionally to identify, conceptualize, launch, and iterate on new product positioning and experiences via different channels to drive revenue (Demand Generation, Social, Field Marketing, Creative and PR teams)
  • Data-driven decision maker, process-oriented and fluency with product marketing metrics 
  • Continues learning mindset, strong listening skills
  • Effective and productive partner in driving cross-functional initiatives
  • Creative and proactive problem-solver with a bias to action, positive attitude
  • Excellent presentation and group facilitation skills
  • Expertise and passion for market research, analysis and synthesis to inform our GTM approach and serve as an internal subject matter expert to our internal organization on our position in the ecosystem

Life At Big Health:

  • Be part of a team that includes clinical psychologists, software engineers, business leaders and even a former professional magician [shh… it’s a secret] 
  • Surround yourself with the smartest, most enthusiastic and dedicated people you’ll ever meet, but who listen well, learn from their mistakes and when things go wrong, generously pull together to help each other out 
  • Check out our values - they’re a living, breathing part of our culture
  • Enjoy benefits including a generous vacation policy, professional development fund, flexible working locations and more
  • Competitive salary packages including stock options
Because we are on a mission to bring millions back to good mental health, we believe it’s essential to reflect the diversity of those we intend to serve. We’re an equal opportunity employer dedicated to building a culturally and experientially diverse team that leads with empathy and respect.

Additionally, we will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Big Health participates in E-Verify and will provide the federal government with Form I-9 information from all new employees to confirm that they are authorized to work in the U.S. Big Health does not use E-Verify to pre-screen applicants.
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Big Health
Our mission is to help millions back to good mental health. Our digital therapeutics are safe and effective non-drug alternatives for mental health.
Website
Industry
Health Care, Medical
Founded
2010
Size
51-250 employees

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